Within the past years content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building a strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them into future customers”( Content Marketing Institute, 2016). In the recent report about Content Marketing in Europe […]
I have been busy writing my book in the last couple of weeks, and the past 3 days have been occupied with writing the sales letter. This is why I have been absent from the blogging scene for a while. Today’s post is inspired by an excellent article I have read regarding communication etiquette on […]
The question which is asked by many bloggers, including myself, is – how can I drive more traffic to my site? The answer (not the only one of course!) is quite simple – create great content, and keep posting, as often as possible, at least 3 times a week. The more often the better, since […]
Wordpress is the most popular content management system in the world today. According a study, there are approximately 19 million websites around the world that use WordPress, and it’s actually 12 times more popular than Drupal. Despite of this, the sad truth is that WordPress websites in a default setting and security are very prone […]
We are immersed in an era where the speed of changes exerts a continuous pressure on the brands, forcing them towards a greater capacity and speed of adaptation. Innovation, technology adoption and adaptation seem to be the three key pillars of business success over the next five years. Under this scenario, it is essential to identify […]
Today I will share with you a list of some free WordPress plugins which I have on my site and which have added a lot of very useful functions to it. And no, I didn’t included Yoast because that’s pretty common. What I have in my list are the plugins that you probably haven’t heard […]
You already know Facebook is a bit more than just a location to share photos of your children’s latest exploits or your last fabulous shoe acquire. With almost 700 million users, Facebook is a strong marketing tool! But, if you are making use of it to hit your prospects more than the head with promotions, […]
How to get your branding right on social media should be something which is given a firsthand priority so as to establish the right tools which will promote your brand. This however depends with the nature of your business for example, individual’s personality as well the intent for the branding. Of importance to note is […]