There are many approaches you can to increase brand awareness for your company via pay per click. However, you must actively work to brand your product. Remember that you are trying to some extent to be in the same league as commercial giants, such as Nike, whose phrase “just do it” immediately brings the word […]
What makes contextual advertising different is that your ads do not appear on search engine result pages. Rather, they appear directly on pages of content found on websites. In effect, if you visit a website that has information about digital cameras, you may encounter contextual advertising of related products, such as memory cards, camera cases, […]
There can be few things more catastrophic to a web-centric business than waking up to discover your website has plummeted in the search results. An unfortunate reality of conducting business online means being at least somewhat at the mercy of major search engines like Google and Bing, and when a website drops in the ranks […]
There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options. However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns. Before you begin any contextual search […]
What is CRM? It is an expression that we meet more and more in web marketing and it is important to learn more about it especially if you want your webmarketing strategy is successful. CRM means Customer Relationship Management, known in French as the RCMP, ” customer relationship management “. The goal of CRM is simply to optimize the communication between a company […]
This is a beginner’s tutorial to using Cpanel to manage your web hosting account. We can’t cover every single thing that Cpanel can do, because it’s just too complex. It’s so complex that many people are afraid to even use it. It can certainly be a bit scary for anyone who hasn’t used it before. […]
When a person decides to take the leap and start, it is most likely to start on a small scale. It may be that you and a friend decide to partner to put a coffee or a restaurant. Or that you form a collaboration group with other experts in your topic. Or even that you […]
The way people read their mail has drastically changed in recent years. An average of 45% of all emails are now read on mobile phones and this figure continues to rise steadily. I’m sure we have all experienced the frustration of trying to view and read emails which do not display properly on a phone. […]