Analytics

paid-keywords

How To Use Google Adwords To Find New Keywords?

/ Ads, Adword, Analytics /

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In the past, we have discussed the non-paid strategy to find potential keywords from Google tools and non-Google tools. Free tools are a good start for keywords research, but for a long run it is not sufficient to complete a full research task.

The weakness of free tools:

1. Analytics – more than 80% of keywords is hiding by keywords not provided
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2. Google Webmaster tool – limit to top 999 search queries
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3. Google keyword planner – limitation to show long tail keywords
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The keywords research game is similar to a card game, players who know the hidden card have better chance to win the game.

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Adwords Campaign, the missing puzzle of keywords game

In Adwords, Google offers a couple of great solutions:

1. No restriction of top 999 keywords queries, users can analyse every single keyword performance e.g. clicks, impression, average position, cost and conversion.

2. Unlock keywords not provided, Adwords often suggest new search term for next keyword bidding.

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3. Adwords keeps the data without an expiry date. Comparing to Google webmaster tool, users only get past 90 days data.

4. Keywords comparison for both organic and paid search. The information helps users to understand how paid and organic search results work together to deliver a good business conversion.

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5. Paid search also report most specific searchers location, which is not provided in analytics.

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In short, Google is limit the ability of free tools to provide more information, investment on paid search is no longer an optional strategy.

malaysia-top-site-2014

What Is Malaysian Most Visited Website?

/ Analytics /

Comscore is a well known internet technology company that provides analytics for digital marketing industry. Malaysian Digital Association (MDA), a group of representative from online publishers, advertising agencies and digital service providers in Malaysia. Lately they have released the following report about the top Malaysian website in 2014.

2014 Malaysia Most Popular Local Website

2014 Malaysia Most Visited Website

Source:
www.thestar.com.my
www.comscore.com –

access-2Banalytics

How Do I Track Traffic On My Website

/ Analytics /

For those who already have a blog or website, the following question quickly comes to mind.

1. How successful is your website?
2. how many visitors visit my website?
3. Where are they come from?
4. How long they stay on my site
5. Are they new or returning visitors?
6. Which page do they visit more?
7. What devices do they use more often?

To answer above questions, it is a must to have a tool to analyze visitors’ behavior. There are various tools available for monitoring web traffic and some are free and some are paid e.g Google Analytics, Piwik, Kissmetrics, Mint, Awstats and more. For this guide, we picked Google analytics mainly because it is free and easy to use, clean interface and most among webmaster.

The steps:

Google Analytics Setup

1. Create a Google account (Skip this, if you already have an existing account)

2. Go to https://www.google.com/analytics/

3. Access Google Analytics

4. Go to admin

5. Agree to the term of use

6. Create new tracking account

7. Copy and paste it into the code of every page you want to track.

8. To check the code is successfully inserted to every page, simply go to browser and view source code.

9. Few days later, you may see the similar statistic in your Google analytics account.

Traffic Tracking

Once integrated, Google Analytics will start tracking your traffic and you will see the data in no longer than 3 days. The data that have been generated will come in different form and you have a lot of options to track depending on the demographic target of your choice. Here are the most common ways of tracking your traffic based on the features that you can see on Google Analytics:

1. Audience Over View – This is the most common metric that you can see on your Google Analytics dashboard. It provides the summary of your traffic in a form of sessions, bounce rate, average time on site, and so on. You can refer to this metric if you want to see the summary of your traffic. This also includes the demographics, interests, geo-location, behavior, technology, mobile, custom, benchmarking, and users flow.

2. Acquisition – This is the section where you can find the traffic sources metrics. This allows you to track possible specific sources of your traffic. You can also track your PPC campaign on this section.
3. Behavior – On this section, you can see the actual flow of your visitors. It will help you to better understand where your visitors are coming, and the pages they visit the most. It can also be a good section to track the most visited pages and most ignored ones. You can also see your site speed, page timings, and speed suggestions. All are designed to make your site better.
4. Conversions – This is where goal setting and tracking occurs. You can use this section to measure the conversion rate of your landing pages. It is widely used by e-commerce sites and alike to track if their websites are converting or not.
5. Real Time – This is where you can track traffic flow in real time. Data will update continuously and each pageview is reported seconds after it occurs. This is where you can to go if you want to track the performance of a certain page as soon as you upload a content. It tracks the number of people on your site, locations, keywords they used, what pages they are viewing, and the conversions. All at real time.
6. Intelligence Events – This is the tool to use in monitoring your data closely. Google will send you alerts whenever there are changes occur on your conversions or data monitoring. You can also setup a custom alert to measure some specific data.
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