For those who already have a blog or website, the following question quickly comes to mind.
1. How successful is your website?
2. how many visitors visit my website?
3. Where are they come from?
4. How long they stay on my site
5. Are they new or returning visitors?
6. Which page do they visit more?
7. What devices do they use more often?
To answer above questions, it is a must to have a tool to analyze visitors’ behavior. There are various tools available for monitoring web traffic and some are free and some are paid e.g Google Analytics, Piwik, Kissmetrics, Mint, Awstats and more. For this guide, we picked Google analytics mainly because it is free and easy to use, clean interface and most among webmaster.
Google Analytics Setup
1. Create a Google account (Skip this, if you already have an existing account)
2. Go to https://www.google.com/analytics/
3. Access Google Analytics
4. Go to admin
5. Agree to the term of use
6. Create new tracking account
7. Copy and paste it into the code of every page you want to track.
8. To check the code is successfully inserted to every page, simply go to browser and view source code.
9. Few days later, you may see the similar statistic in your Google analytics account.
1. Audience Over View – This is the most common metric that you can see on your Google Analytics dashboard. It provides the summary of your traffic in a form of sessions, bounce rate, average time on site, and so on. You can refer to this metric if you want to see the summary of your traffic. This also includes the demographics, interests, geo-location, behavior, technology, mobile, custom, benchmarking, and users flow.