Social Media

You already know Facebook is a bit more than just a location to share photos of your children’s latest exploits or your last fabulous shoe acquire. With almost 700 million users, Facebook is a strong marketing tool!

But, if you are making use of it to hit your prospects more than the head with promotions, you won’t function for you.

Listed below are 5 Methods You can Use Facebook to generate Raving Fans (that your promoting for you!)

Generate a Organization Page (formerly Fan pages) apart from your profile

Latest alterations at Facebook have created this an a excellent deal much more robust marketing device. One key transform you may possibly recognize is you can now “like” other pages from your business page. Which implies you can construct your presence on Facebook by means of your enterprise persona.

Invite other people to participate

You can promote your new page via Twitter/Linked In or yet another social media sites. Make certain you put the Facebook logo on your own weblog or site. Individually invite people by sending them messages employing your url and enable them to like it. One graphic artist I know designed his Facebook Enterprise page but got 306 “likes” in 12 hours as he asked all his friends to “like” it.

Put your Facebook page address on your business cards

Join Facebook groups in connection with your topic/organization and interact there. Carried out correctly, you are going to exactly where your audience is and positioning yourself as becoming a knowledgeable individual and creating relationships with other people.

Do not be afraid to enable other people have accessibility to your page

Social sites is social. It’s truly down to building community. Do not strangle the community spirit by blocking your fans from posting comments/images/videos for your wall.

Burt’s Bees is a company that’s completed a stellar job using their Facebook page. They have 303,681 fans who interact with one an additional and share their joys of the Burt’s Bees items. Could you say “unsolicited testimonials”?

But what if you’re a Kuala Lumpur accountant or economic planner, some thing a bit far more “buttoned up” than facial cream?

Here’s your chance to let hair down somewhat. Be human. Upload some candid shots of you and your office staff. Be of help. If you are an accountant , share informative content material like a day-to-day tax tip for smaller businesses.

Perform solo? Do not be afraid to share occasional photos individuals and your family members on a break or relaxing in your residence. Friendly images of yourself add that human dimension that is the essence of Facebook. Share about books/ films you like, milestone anniversaries, your selected foods. Men and women prefer to “peek behind the curtain” so enable them.

Uncover complementary businesses (and native organizations) on Facebook and “like” their pages

Take a step further and you can discover 5 company individuals and frequently comment/like and post on other pages when relevant. This helps to construct your relationship with every other and subtly promotes your own organizations by putting your company in the path of other’s audiences. In addition, it puts you becoming an professional in front of their audiences.

Here’s a very good example: a realtor, a fiscal planner, a house financing broker plus an accountant could all form a loose community net pop up in a single Facebook comments/posts frequently.

What is regular? Nicely, it must seem natural. Of course, if you all genuinely like 1 other and post fascinating items, it will most likely be natural. That said, once a week is optimal or when every single month or so at minimal.

Bear in mind, you’re just commenting or “liking” a thing, you won’t require to create content material for this.

Generate shareable content

Produce some video around your organization.

For example, it is feasible to shoot an instant video utilizing your webcam or possibly a Flip camcorder. Attempt it, the far more you practice the higher comfy you will get in front of the camera. Keep it short, 1-three minutes tops. It really is genuinely a greeting or possibly a specific little bit of info. You possibly can make a fast group of 1 minute films.

Social media is about sharing.

With much more than 700 billion minutes a month spent on Facebook, your small enterprise page is a practical way to preserve touching current customers and create your prospect base by sharing valuable information making use of them.

How to get your branding right on social media should be something which is given a firsthand priority so as to establish the right tools which will promote your brand.

This however depends with the nature of your business for example, individual’s personality as well the intent for the branding.

Of importance to note is the fact that embracing the right platforms will only act as an ad in steering your brand the higher levels.

The following tips are some of the primary catalyst in ensuring that you got the right track in as far as your brand is concerned in the social media;

Target group

Objectively stating, knowing your audience is crucial to any of your brands. This comes in handy as it will ensure that there is no disparity between you and your followers.

Establish a strong foundation with your audience in the social media and you will be on your way to great things.

Consistency

Once you have established your target group in the social media, you have to develop a culture of unfailing consistency in responding to their feeds.

This is critically important in all the four giant social media namely Facebook, Twitter, Linked, Instagram among others.

Makes sure you customary follow back on you fans online and that will be a good indication of promoting your brand.

Design recruitment strategy

Always try to bring on board new things which are of interest to the client.

Once the identity of your brand is on the social media you have to maintain a positive attitude especially when introducing your brand to new followers online.

Strategizing on how to approach them and make the first impression surpasses all odds in the journey of branding it right.

Refining the strategy

Being a leader is something which should never be ignored in the social media. You must get the right recipe for promoting your brand by regularly working on the flaws on your plan so as to establish an ideal relationship with your followers.

Don’t wait for them to complain about something once you note there is a mistake.

Think big

Embracing social media demands that you think outside the box and make vivid promises to your audience so as to win much loyalty from your fans.

This means taking note of everyday’s trends and acting in real time on them. This promotes interactivity with your fans in social media and thus steering your brand to greater levels.

Take heed of these tips and you will be right on track in getting your brand right on social media.

In the book Good to Great, Jim Collins wrote about Dave Scott, the legendary six-time champion of the Hawaii Ironman Triathlon. Scott would train by riding his bike 75 miles, swimming 20,000 meters, and running 17 miles every single day (on average). He obviously didn’t have a problem with his weight. Still, he felt a low-fat, high-carb diet would help give him an edge. Thus, Dave Scott would rinse his cottage cheese to get rid of the extra fat. There’s no evidence that doing this helped him win all those Ironman Triathlons. But it was one small step that he believed made him better.

The reason I bring this up is that taking care of such minute details is what the ultra disciplined do. It’s what the elite performing companies (and individuals) do. But it is part of an evolution. There is a ton of advice for small business (much of it free) on how to create a marketing plan, use social media, or how to run a business. Some of it is good fundamental advice. Some of it is very much like rinsing cottage cheese.

As much as I would like to believe it to be true, rinsing cottage cheese isn’t going to help me win any kind of race. I would have to first put in a lot of hard work, discipline myself to follow a plan, and work hard to achieve some much less, minor goals.

If your small business is getting into the realm of social media and Internet marketing, if you’re drinking up all the Internet gurus have to say, remind yourself that it is important to take a first step. In fact, below are four key aspects that you should fully embrace as you start using social media:

1. Start with a blog. Discipline yourself to write in it everyday.
2. Understand the three rings of social media: publishing, sharing, networking and know when to use them.
3. Identify which tools affect which area (or ring).
4. Create a process that will allow you to understand why you are doing things and why it’s working (or not working).

With these fundamentals under your belt, it now becomes possible to refine your efforts, to improve on your performance, increase your ROI by another .1% and bring your organization to another level. In other words, now you can start to rinse your cottage cheese.

Facts in social media has become the crucial part of digital communications strategies. Social media delivers measurable results in sales, leads, and branding.

Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!

It’s likely that for many people/businesses much of what’s believed about social media is wrong. They are misconceptions and it is time to debunk them once and for all.

Check out these 7 Common Misconceptions About Social Marketing Facts

1. My Customers Aren’t on Social Media

This is simply not possible since there are over 1 billion users on Facebook and hundreds of millions users on other sites like Twitter. No matter the industry, everyone has customers using some form of social media.

2. Don’t Have Time to Manage Social Media

Learning how to interact on social networks is very easy, because it simply involves talking with people and having candid conversations about interesting topics.

Though you do need to spend some time interacting with people and posting useful, engaging content, the returns on your time should be enough to make social media interaction worthwhile. After some basic exposure, you’ll see how similar social media interaction is to offline conversations, and it should come naturally.

3. Activity Monitoring Is Time Consuming

That may have been true in the past, but most social media sites now provide analytical tools that allow you to monitor activity on an as needed basis without going crazy.

4. If I Engage on Social Media Sites, I’ll Get Loads of Negative Comments

Nobody likes to hear negative feedback about their work, product or service. Many business people fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day.

If a customer chooses to voice a complaint publicly, you have the chance to demonstrate your customer service ability to a wider audience.

If the person is unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints.

5. Younger Users Dominate Social Media

The truth is you will be ignoring 40% of social media users if you target your marketing efforts exclusively towards people under the age of 35.

6. Social Media Leads Don’t Buy

71% of today’s consumers are more likely to purchase from a brand they follow on Facebook, Twitter, LinkedIn or another network. And before you say “well, maybe social media works for SOME industries,” consider the following: 50% of IT decision makers are influenced by social media.

There’s a good chance that regardless of what industry you’re in, there’s going to be at least one social media network that’s wildly popular among your buyer personas.

Social media allows you to build relationships with your fans and followers, and remain top-of-mind when they’re ready to make a purchase decision.

7. Email Marketing is Spammy

It’s absolutely true that email marketing can be incredibly spammy. Major email platforms have drastically tightened their spam filters in response to people who abuse the system. However, email is still a highly-effective form of inbound marketing, provided you’re able to deliver relevant and targeted information to your contacts.

By segmenting your email list according to demographics, stage in the buying cycle and other factors, you can create highly-personalized messages that people love.

One thing that is constantly overlooked when it comes to getting site traffic is Twitter. Loads of traffic can be generated by utilizing Twitter. In this article, we are going to talk about a few Twitter tricks to getting more site traffic.

Twitter has become a great advertising platform and there are numerous programs and software available online that can help you with your Twitter marketing. If you are truly interested in marketing on Twitter, you should locate an auto following program.

When you follow people, ordinarily they will follow you also. The key is to go on following more and more users so that more and more people follow you. As time goes on and you get more and more followers, you keep increasing your chances to generate sales.

Then you need to look for an unfollow software. This program will start removing people that you follow that have decided not to follow you. This is important as you can only follow a certain number of people at any given time, and if people are not following you, you should not bother following them.

When you keep getting people to follow you, in time you will be able to follow more people and this continues like this forever. You can actually be following millions of people as long as you have millions of followers.

Next, you should look for an auto posting software. This sort of program allows you to put your Twitter marketing efforts on automatic pilot. You will choose how frequently you want to post and what products you wish to promote and the software will make your posts for you. This is a huge time saver since this program will automatically make your posts for you and you won’t have to do anything at all.

If you employ the programs mentioned above, you will have the tools you need to start generating huge amounts of traffic through Twitter. If you keep searching online, you will be able to find many types of Twitter software that can make your marketing even more effective.

If you wish to take all of your blog posts as you publish them and have them posted to Twitter, you can find a software that can do that for you as well. This type of marketing is terrific for those people trying to drive more traffic to their blogs.

In addition, you can try finding one piece of software that can do everything for you. Even though finding one software to do everything can cost a bit more, when you look at all the prices for the smaller softwares, it is pretty much an even trade. Look around the Internet and you may be astonished at how many different softwares are available to help you with your Twitter marketing.

Twitter truly is a great way to get loads of targeted traffic to your websites and affiliate links. These software will be a huge advantage and if you intend to use Twitter, you are going to want to take advantage of these programs. Without them it will take forever to get enough people following you to make you money.

And since it can take so long that many people will just give up before they begin to reap the benefits of Twitter marketing. The key to any kind of marketing effort is to see to it you stick with it. The best part is the more people you have following you and receiving your promotions, the more money you are bound to make.