Generally, when people talk about ORM, they turn their attention to search engine results and wanting to rank a page that might counteract the rise of negative results.
However, the process doesn’t stop there. People usually go to review websites and tell stories about their experience with regard to a certain product or service, and that’s where the challenge comes in.
On this article, we will talk about the resources you can use in reputation management. I’ll provide specific websites that I use in my reputation management campaign.
Content distribution platforms
Why Hubpages and Medium? These two sites are one of the most reputable when it comes to delivering high quality content. It doesn’t necessarily required to upload articles just for the sake of suppressing negative results, it can also be used to widen your audience reach and strengthen your site’s overall performance.
Whether you are doing ORM for product or service, the these websites require contents that are written in a most natural manner. No hard sell, or self promote. It should provide value to the readers.
Why is it important for ORM? Like I said it they are some of the most authoritative websites for content submission and it’s highly likely to rank faster than any other content.
If you wish to add other content submission websites, you can see this list for your reference.
Social Media Platforms
Facebook, Twitter, Instagram, Tumblr, and Youtube just to name a few.
Social media websites are also a good choice in your ORM campaign. Because product reviews are now shifting from review websites to social media.
Make sure to have your business profile listed to as many social media platforms as possible. This will channel the content distribution process and can also be used in customer engagement.
The secret to having a good profile is to fill up as much information as possible especially if you are a local business.
Why question and answer websites? Part of the online reputation management is to be a leader in your industry or niche. It’s not always fighting or suppressing bad results.
Sometimes being a reputable source is more than enough to fight negative feedback.
Quora is a good start.
However, you must be ready to have someone to represent your brand. Be professional in answering questions and make sure to stand out among the rest.
How can your brand benefit from Q&A websites in terms of ORM? Well you are allowed to disclose your employer or organization you work at. That adds up to the reputation of your brand as citation.
One trick I love to use is to start a conversation about a certain brand or most likely the company name that I manage for reputation management.
I ask questions something like this:
The formula would be: Brand name+side Story+question
By doing this, I’m not only saving a lot of time in making the content cause people will do it for you, another thing is the longer the conversation gets, the better. Again it all comes down to building positive citation for your brand.
Local business directories
If people are continuously mentioning your name with negative reviews through local online communities, addressing them will be the ideal move.
But in doing so, it would be much better to build citations through local directories to possibly outrank the page with negative comments.
My trick for this is to use long and unique descriptions for all submissions. Of course provide value in the description and not just for the sake of ranking the page.
Yes it’s a tedious work. But it pays off a lot.
Those are some of the resources I use when doing ORM. However, one may not be as useful as the others so keep testing the waters.
More importantly, if you can address the concern immediately, do it with proper approach and caution.