Today we are going to talk about usability and the 10 questions to verify the usability of your website, it is likely that many of the concepts we mention sound good, both for having read them in other blog articles and for having heard them from other people in contexts that not only do they have to do with the online world.
Usability is nothing more than putting yourself in the shoes of your user. It is about thinking your Web so that the user feels comfortable, comfortable and, ultimately, converts. Not in vain is it said that a usable Web is a profitable Web .
Therefore, if you have analyzed your website and verified that you have a lot of traffic but no conversion, it is likely that you will have usability problems.
Whether you have a website that does not work or you are considering launching one, we want to provide you with a very useful tool: a list of 10 questions to verify the usability of your Web .
1. Are personalized options shown to the user?
Eg: currency, language, specific promotions for your country, etc. Keep in mind that a Web is not the same as a physical store. Your website may be accessed by users who are around the corner, but it may also happen that a user who is in another continent enters! Make sure your website makes you feel at home.
2. Is added value provided to users who register on the site?
In this second point of the list of 10 questions to verify the usability of your Web we will focus on the user registry.
If you are going to ask the user to register on your website in order to build a database to carry out marketing campaigns and have statistical data from your website, you are on the right track.
However, if you are asking the user to make an extra effort, you will have to offer something in return. Otherwise, you will not take the time and effort that you ask.
Try to be clear about the advantages you offer. Eg: “register and get a free trial month”, “Register and get a 20% discount”. Discount and free are 2 words that everyone likes to listen to.
3. Are the prices transparent?
There are customers who do not want to put prices on their website. Normally this has to do with a difficulty when budgeting your products or services.
Our recommendation is that you be as clear as possible about the price of your services. The reason is very simple: nobody hires any service or buy any product without knowing how much it will cost and what will be achieved with it. Therefore, if prices do not appear on the Web, hardly anyone will hire them.
Ask the user to call you just to give you a slight idea of how much it will cost, is to require an extra effort to find out how expensive or cheap are your services, when there are many other providers on the Web that clearly announce their prices.
On the other hand, there is also a question related to transparency: not giving a clear price gives rise to suspicions about the way you put the prices. The user may come to think that your prices are put to trial, according to the face of the caller.
4. Is sample content shown?
Show clear examples of all the things you can, so that the user understands clearly what can be expected of you.
Do you tell him that you will send him a Newsletter? Show them an example of the Newsletter or the information you will receive in your email.
Do you ask him to complete a form? Indicate next to each field of the form the type of information that you have to enter.
5. Does the Web transmit credibility?
When someone buys something online, he makes an act of faith: he is not seeing you, he does not know how you are, who you are, etc.
Therefore, your Web must lay the foundations of a link transparent enough for the user to believe in you. Includes references, credentials, detailed and verifiable contact details, etc.
It is also important that your website is professionally designed and has up-to-date information. Why? Very simple: if your Web is not professional, the feeling you will convey is that you are not either.
If your website is outdated, the user will not even know if the company continues to exist.
6. Is the product / service information clear, clean and detailed?
Something similar to the previous point happens here. When a user buys the product personally in a physical store, he has the possibility of looking at it from all corners, asking everything that comes to mind, testing it, comparing, etc.
In the online world that does not happen: I can not prove the shirt and see how I have left. Therefore, the ideal is to use all the resources that the online world puts at your disposal to bridge the physical gap.
Photos, videos, reviews of other users, reviews, etc., everything works.
7. Are there calls to action?
If you want the user to do something, you must tell them.
Tell him clearly what you want him to do, what you will want him to do next, and explain what his benefit will be. It is important that the user understands your proposal and understands the purpose of the site.
Forget the “Click here” buttons. It’s much better buttons like “I want you to call me to get information about this product”.
8. Is contact information accessible at all times?
In addition to the question of credibility that we mentioned before, having the contact data always at hand is important so as not to lose potential customers along the way.
If a user wants to call you and can not find your information because he has to search for a good time and then do 5 clicks, he will most likely never call you.
Think that the user does not want you to think. This is almost a matter of common sense: do not complicate your life, do not make the mere fact of contacting you a problem.
Otherwise, you will create doubts in your users regarding the security of providing you with that information. In other words: as a user, if I’m not sure that you will not provide my email address to any spammer who crosses your path, I will not give you my email.
10. Are the links easily recognizable?
Do you use buttons and links on your website? Well, of course! Now, is there a visual and conceptual differentiation between them? Put another way: important things like “buy”, “pay”, are they buttons? Or are they just underlined links?
And then, all the buttons have the same style? Do all the links have the same style? Does the user recognize them at a glance or do they have to get tired of looking for them?
There are a lot of issues to review when analyzing a Web from the point of view of usability. The ideal is always to hire a specialist, but if you want to start somewhere with this list of 10 questions to verify the usability of your website you will have a good starting point.
It is likely that later we give you other keys so that, little by little, you will go deeper into the beautiful world of usability.