In recent years, infographics evolved from a quirky visual aid to a much more powerful Web 2.0 phenomenon.
Thanks to the sharing features on many social networks, a successful infographics can create a big advantage for its creators in many different ways, ranging from better brand recognition all the way to getting direct visitor and traffic.
And this shouldn’t be a big surprise, having in mind that infographics offer a completely fresh way of presenting information.
By combining verbal and visual sides of communication, and enriching it with a hefty dose of statistics or some other metrics, infographics are ideal for the new generations of Internet users. But, not every one of these will get noticed, so here are a few tips on creating share worth infographics.
Infographics are very valuable because they present clear information in an interesting way.
If you’re not planning to make a very specific version of a poster for a niche audience, focus on showing every bit of data in a clear way, without overcrowding the layout of the infographics poster.
There is no limit to the size of the poster, but elements included in it should be properly positioned so that the viewers don’t struggle when they observe it.
Don’t spin the content so that it looks good. Remember that the visitors will share your infographics only if they are really impressed by it, and they can’t be tricked into sharing it if its content isn’t interesting.
This is the reason you should really study the content you want to transform into an infographics, and take your time in finding interesting, funny or intriguing fact.
Don’t worry, they are out there; almost anything in this world has tones and tones of interesting (and less known) information connected to it, but you still need to find them.
Making an infographics on a topic that is unfamiliar to you will probably produce weaker results than a topic that is for one or the other reason close to your heart.
Infographics and SEO
The content and the design of an infographics is one thing, but making it SEO friendly is a completely different topic.
Remember, Google or any other search engine can’t actually see the image you produced, but will instead index it according to the information its search crawlers can read out, and this means tags and descriptions.
You should describe in detail the information on the poster, where a heading on a web page is complimentary to the content of the infographics, and the frame of the poster image should be clearly readable by search bots.
The same rules apply if you put your infographics up on social networks, where it is also helpful to use appropriate hashtags so that your image comes up in the internal searches.
With these tips, anyone can be successful at creating share worth infographics in no time at all.