What is One-Way Link Building For SEO?


One-way link building or the single way of linking. The most common link building strategy. Website A creates a hyperlink to website B.

One-way link can be obtained through the following platforms:

  • Social book-marking – e.g. Reddit, StumbleUpon, Pinterest
  • Directory submission – e.g. dmoz, joeant
  • Article submission – e.g. hubpages, ezine articles
  • Forum posting – e.g. lowyat, digitalpoint, v7n
  • Blog commenting – any blog post come along with website field
  • Classified – e.g. Craigslist
  • Press Release – PRweb, PR.com

Some companies even providing one-way link building services, they help the client build backlinks from high PR sites. However, this is against Google webmaster guideline. Buying or selling links that pass PageRank can negatively impact a site’s ranking in search results, as soon Google caught the link scheme, the site may penalty and remove from the search engine.


However, there are still some one way link building that can be done in a good manner. Those are the kinds of links that need a lot of reach outs and good quality content to be acquired. They may not be as good as they were before, but they are still bring a good amount of traffic and link juice to the website when done right. Some of those strategies are listed below:

Guest Posting – This link building technique has been around since the dawn of the search engines. It’s one of the most powerful strategies to build links and reputation. But after the Penguin updates, and lots of spam guest contents, its value have degraded dramatically and blog owners are very skeptical in accepting guest articles unless it is backed by good research and data. But overall, this is still a good one way link strategy to consider.

Infographic Submission – Though most of the submission websites are paid, they can still deliver a good amount of traffic and link backs to your website. Infographics are naturally eye-catching even without looking the data within. So leveraging its value by submitting it to as many resources (not those spam websites) as possible will bring some good value to your website.

Resource Links – This strategy requires a good content knowledge and research, it can be done by reaching some blogs or editorial websites that provides a lot of information. These websites tend to give outbound links to reputable resources. However, there are some cases that the outbound links goes to a 404 page or the landing page has altered that it becomes irrelevant. That’s where your talent may suit in. You can contact the blog owners about your findings and suggest that you can provide something of relevant and good quality. That way, you can earn links from those resource pages. Some call it broken link building.

Quizzes – Contents that offer quizzes often share a lot than ordinary written contents. That’s a fact in a way that quizzes are naturally engaging and they offer excitement to the users. Quizzes can bring it a good amount of social shares and natural link backs.


Google still loves links. And links are still the major factor in search engine rankings. Even so, it should still be done with caution and calculated approach. When done right, expect a good traffic and ranking boost from it.