We are just at the middle of the year, but do your marketing plan covers all the holidays and important months that are coming your way? To ensure that your audience knows your business name, get inquiries and sales throughout the year, it is important that your marketing plan covers the entire calendar; with emphasis on important months and holidays.
For a small business owner, relying on a one-time big time marketing extravaganza is not enough to sustain your growing business. Instead, capitalize on every season and holiday so that your products or services will get its deserved exposure.
We’ve rounded up the key elements that should be included in your marketing plan. No matter how big or small your plan is, it should be on-trend, straightforward, and attainable. Here are the ingredients for crafting a marketing plan for all season.
Same Message from a Different Angle
We are sure that you want to sell your product or service all year, but the challenge is how. The key is to stay agile in your marketing efforts, keeping your message relatable, fresh, and versatile. Your product or service may not change, but your marketing angle should.
Imagine someone buying your product or service, and then imagine how they would use it. This is one way of having a new angle for your goods every season. This exercise will also help you stay in a customer-centered mind frame.
You can also brainstorm with your staff to find out what the trendiest catch phrases (good example is Cebu Pacific) are, who are the top digital influencers of the season, or where your audience are hanging out. All of these are important factors so that you can come up with a seasonal marketing plan.
Capitalize on Regular Holidays
A calendar is there for a reason: to remind you of regular holidays! Now, you don’t have an excuse to not prepare for these holidays. In your marketing plan, take full advantage of these days/months.
Holidays are Christmas for small business owners. People get excited and are willing and prepared to spend so this is the perfect opportunity to throw in your product/service in the mix.
The challenge now is how your product/service will fit in with the holidays. Weeks before the actual day, post your promos on Facebook, Twitter, and blog. Be sure that the content on your blog will be useful to the consumer. For example, if your product is cheese, you may want to write back-to-school recipes for your kids using your cheese. Every blog post should be relevant and useful for your customers.
Touch Base with your Customers and Send a Well-Crafted Email
Even if it’s not holiday, it’s nice to receive a well-written email occasionally, don’t you think? Sending your audience a compelling email triggers engagement. It doesn’t always have to be about your promos and discounts; as it takes away the personal touch to your brand.
During the holidays or “busy” months, send your customers an email. Use short and direct subject line so that they’ll know exactly what they’re getting. Use buttons in the text body if you want to redirect them to specific landing pages. Also, use the appropriate colors of the season; and lastly, always proofread your emails.
Share Tips and Stories
This is specifically pertaining to your blog. People are always looking for tips and stories to make their holiday (and season) easier. Your blog site is the perfect platform to inform and connect with your audience. Share tips and stories on your blog and connect it to your social media platforms for faster feedback. Encourage your customers to share their stories as well because this is the foundation of building communities on the Web.
Sharing your own tips and stories heightens your credibility to your consumers therefore making you an import resource. This makes your brand stronger.
• Think of all the possible uses of your products/services for every season. Looking at different angles will help you come up with new marketing ideas.
• Take advantage of regular holidays and seasons (summer, back-to-school, graduation, etc.). Since these are already marked on the calendar, plan and prepare for it.
• Connect with your audience through a compelling e-mail. It’s always nice to get in touch with your audience occasionally, just checking in on them. Through this, you’ll get first-hand information that can be used on your marketing plan.
• Share holiday and season tips and stories through your blog. This encourages user engagement and eventually, you will become a resource for their needs.