Within Pay-per-click advertising, the fastest-growing trend is the ability to easily target a local audience with your ads. There are currently two basic versions of localized PPC: • The traditional PPC, ad on a search engine that is programmed to appear when the user searches using a location in their search phrase • A hybrid […]
With decision makers and influencers, you will be better off letting them do most of the talking. You want to let them think they are in control, while you (like the puppeteer) hold the strings. The average person can think at about 600 words per minute (WPM) while he can only speak at about 125 […]
Some referral relationships will develop quickly once you’ve made contact with someone who refers to providers in your area regularly. Other relationships will take years to develop fully. After you’ve make contact with a potential referral source, you need a system to follow up and build the relationship. One of the first things you want […]
There are many approaches you can to increase brand awareness for your company via pay per click. However, you must actively work to brand your product. Remember that you are trying to some extent to be in the same league as commercial giants, such as Nike, whose phrase “just do it” immediately brings the word […]
What makes contextual advertising different is that your ads do not appear on search engine result pages. Rather, they appear directly on pages of content found on websites. In effect, if you visit a website that has information about digital cameras, you may encounter contextual advertising of related products, such as memory cards, camera cases, […]
There can be few things more catastrophic to a web-centric business than waking up to discover your website has plummeted in the search results. An unfortunate reality of conducting business online means being at least somewhat at the mercy of major search engines like Google and Bing, and when a website drops in the ranks […]
There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options. However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns. Before you begin any contextual search […]
What is CRM? It is an expression that we meet more and more in web marketing and it is important to learn more about it especially if you want your webmarketing strategy is successful. CRM means Customer Relationship Management, known in French as the RCMP, ” customer relationship management “. The goal of CRM is simply to optimize the communication between a company […]