Search Engine Optimization (SEO)

Why SEO?

Before we answer this question, let’s do a quick check on search engine. Do you manage to find your website in Google, Bing and Yahoo? Is the search results often belong to your competitors website? If you are wondering what’s going on and you want to get your website to overtake your competitors, our SEO services could be the right solution for you.

SEO is a marketing strategy that is applied in order for your website to be more visible for search engines, and more importantly for the users. It is important for business branding and visibility, searchers are smart and they often make a couple of searches, click some websites, edit search terms again and again until they find what they are looking for. Any website that continually shows in search results gives a vote of confidence for the users to click on.

How Search Engine Work?

What Can SEO do for your business?

  • Seo drive more traffic and lead generation to a website, beating social media, email marketing and pay per click
  • 70% of search results searchers click on are organic results.
  • 75% of searchers never scroll past the 1st page of results

Poxse SEO Service Coverage:

  1. Audit website problem (e.g. site structure, content, design, links, keywords)
  2. Website advisory and taking the necessary actions for improvement (e.g change design, increase content, fix broken
  3. Conduct backlink search and keywords analysis to expand new opportunity
  4. Tracking and monitoring of website performance e.g search impression, web traffic, bounce rate

Common questions been ask by Poxse clients:

What is the estimated time to get my website visible on search engines?
There’s no specific time on when your site will appear after the sitemap submission and webmaster verification. But in most cases, it could take no more than a week for your site to get indexed.

How long does it take to see the results from the SEO effort?
Again, there’s no definite time. It will depend on the efforts that are applied in your online marketing campaign. In most cases, and for non-competitive niches, it could take 2 to 3 months before seeing the results of the SEO efforts.

How can you guarantee the rankings of my keywords?
Search engines are using lots of factors in determining the ranking of a page in the search. We can’t promise your website always rank on top search. However, we believe the site structure, content and high-quality links will be the deciding factors for stable keyword rankings. We will help you rank through our comprehensive content marketing, organic link acquisition, and other optimization methods.

I already have a good ranking for my keywords. Why Should I need SEO service?
You need SEO service/effort for the fact that the competition will continue to grow. You may be ranking on the first page or on top of Google now. But there’s no assurance that you will stay there forever as search engines are also continually updating their algorithms. Another reason is that you can find more online opportunities through SEO effort which may lead to business growth.

Why should I choose organic than paid search? What is the difference between them and the possible benefits should I choose one over another?
70-80% of the total number of clicks is from organic search results. Having a strong presence in the organic search means higher chance of getting good numbers of clicks. The difference between organic and paid search is – organic search rankings is done through vast free internet resources. While paid search is done through PPC which you are required to pay for a specific amount of money depending on the cost of your target keywords per click.

I am already doing Pay Per Click (PPC), do I really need SEO services?
It depends on the status of your PPC campaign. But most cases, combining SEO and PPC will give you a huge advantage over your competitors in terms of getting more clicks and inquiries.

How do you find the best keywords for my business? What is the purpose of those?
We find the best keywords through keyword analysis. We look for the number of searches, top 10 competitors, trends, search results for the exact keywords, and link opportunities. The purpose of choosing the best keywords is for your business to get found by buying customers. Or users that might get interested in what your website has to offer.

How do I know if I am using the right keyword for my website?
It depends on the goal that is set in targeting a specific keyword. For example, if you want conversions, then you can measure if your keyword brings conversion to you or not. If doesn’t, then it could mean you are not using the right keyword for your website.

I already have a social media account. How can you use that to succeed with SEO?
We can use those social media properties in our SEO effort as sharing channel for your contents. We can also use them to build more audience for your business, create awareness, buzz, and everything that as something to do with your business.

Is there a possibility for my website to rank for a one-word keyword? Like “cars or computer”?
Yes. But it will take a long time since single keywords have heavy competitions. If you are running a business site, targeting a one-word keyword will not bring any benefits as those keywords are meant for informational purposes only.

I see some keywords that are quite the same such as “web designer malaysia” and “malaysia web designer” what should I choose between the two? Or should I choose both of them? What is the difference?

In search engine optimization, conjunction words can make a huge impact to a keyword in terms of number of searches. They may be correlated in terms of English grammar, but in terms of searches, they are quite different. Whether or not choose both keywords depends on the benefits that you can gain. If they are both buying keywords, then it is good to choose both.

What do you think is the best time to search for keywords? Is it before the site launching or after the site launching?
We believe it is ideal to search for keywords before the site launching or within the process of building the site. The reason for this is that we can create contents based on the keywords that we already have. It saves more time than tweaking your built contents based on the keywords.

Poxse SEO Strategies & Tips: