8 Proven Techniques to Improve Facebook Page Engagement Rate

facebook engagement rate techniques
Facebook user reached 1.76 billion users as of July 2016.

That data alone is more than enough reason to use Facebook in your overall digital marketing campaign. When it comes to Facebook marketing, you can either spend money on ads or use good quality content for you to increase your page engagement rate.

Facebook offers a lot of tools to be used in analyzing data and improving your business page’s engagement.

However, marketers don’t spend enough time to dig deeper and dissect everything to see what’s working and what’s not.

They lose a lot of opportunity to engage more people.

On this post, I will show you some techniques that are rarely used by Facebook marketers that has proven to be effective without spending a single penny in improving your engagement rate.

Use Videos

Digital video is booming. No doubt about that. In 2016 alone, Facebook videos have increased 360% across everyone’s news feeds.

Everyone loves watching videos in Facebook. And it is the fastest way to communicate with your target audience, touch their emotions, educate, and even entertain them.

If you are not able to produce your own high quality video, you can use Facebook live using a mobile phone with a decent video camera.

Or you can use other pages’ videos and give credit to the owner. This will not only improve your page engagement rate, but you can also build relationship with other pages by tagging them in your description.

To download videos from Facebook, you can use this tool for fast downloading.

Post Timing

People always ask “What is the best time to post on Facebook?” 

The answer is it differs from country to country with different timezone.

However, interesting data from Co Schedule suggests that the most ideal time to post is from 1-4pm in your local time because posts in this time range get the highest number of Clicks, and the worst is before 8 a.m. and after 8 p.m.

You can test your own theory by scheduling posts.

facebook post scheduling

What I do is to post on different times and observe which content gets the most engagement and ultimately, click throughs.

Or you can hover over insights>Posts to see when most of your audience is online.

facebook post insight1
However further tests need to be done to determine which type of post is the most engaging. And this method is best applicable for Facebook pages with high number of followers.

Post length

Did you know that shorter descriptions reach more people organically? Yep, that’s true.

Ideally, you want to treat your Facebook updates just like in Twitter.

Limit your post to 150 to 165 characters max. 

Unless you are making some sort of announcement or initial product description, that’s when you can exceed the number of characters when posting.

So what you can do with such limited space? If you are familiar with ad copies, that’s the way it should be done. Compelling, brief, and direct to the point.

You can also use some powerful quotes along with good images.

facebook quoteJust remember not to overwhelm your post with lots of texts or it will never be seen by many people.

Use Instagram for Image Sharing

The simplicity of Instagram offers a lot for people and brands when it comes to image sharing. One good thing about this app is that you can link your IG profile to your Facebook account or page.

While Facebook offers a lot of things, Instagram gives you the opportunity to be more personal with your photos even if you don’t have high quality ones.

According to Business Insider, Instagram users are more likely to shop online and they are the most ideal target for brands.

So how Instagram could affect your Facebook page engagement rate?

If you think it functions like a normal post in Facebook, you better think again.

A study from Buzzsumo found that “images posted via Instagram get 23% more engagement.

If that is not enough to convince you to use Instagram, here’s another study from Brand Watch. According to them “Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter”

See that?

So if you don’t have an Instagram account for your business, you better create one and start posting.

Spy other Facebook pages

In case you’re not aware, there’s a feature in Facebook insight where you can watch other pages. Yes.

You can see how much reach and engagement they gain on a week to week basis. It might not be the best tool to spy but at least it will give you an idea on what type of content works best.

facebook post watch
You can just insert the page you want to spy by clicking “Add Pages” button.

It can possibly help you improve your engagement rate by studying the frequency of post, type of content, and the timing.

Audience Insight

So what can you get from here?

It presents you the most basic demographics of your audience: Age, Sex, and Location.

Facebook Audience Insight
If you want a more comprehensive data, your Facebook ads dashboard will be a big help. But for now let’s just focus on the most basic ones.

This data will give you a more clear idea on what type of content you should be posting. Remember that there’s a psychology behind your most engaged audience.

Why men are most dominant than women? Or why the number of women is higher than men?

If you manage to find answers to these questions, you are in a right track. Go back to your posts and determine the reasons why your content is engaging for some audience and not for some.

Join relevant Facebook Groups

There are thousands of different groups in Facebook that you can join and start building your community or relationship.

This can be done by finding relevant groups and try to join. But remember that not all groups of the same topic is good. You have to observe closely and see what they are posting in order to get a grip of what’s going on.

Join as many groups as possible and eliminate the ones that don’t offer much value for your brand.

How groups affect your Facebook engagement? The following are just some of the benefits you can get in joining groups:

– Gain valuable insight for your brand
– Build relationship with other relevant Facebook pages
– Gain new followers
– Market your products/services
– Get feedback

Use Questions or encourage action in your posts

facebook post tag someone
Ha! I know you did this some time and share something like this.

Yep, that encourages Click-through or engagement. Thus enabling the post to go viral.

Big brands do such things mostly with images and videos. Apart from encouraging actions, you can also ask questions from your followers about certain things. It could be a poll, or an opinion.

The important thing is you ask them to do something for you.

Conclusion

For some instances people tend to go beyond Facebook in search for the best marketing channels for their brands. Little do they know that this social media giant is continuing to adapt and evolve to accommodate the needs of its users.

By just digging deeper and testing, you will find out how valuable Facebook is when it comes to both gaining brand exposure and ramping up your sales.

Share if you like this articles and let me know if you have suggestions. I will include that in my post and give links to you.