Social media marketing refers to the process of gaining website traffic and brand / product awareness through the use of social networking sites. It is one of the many outlets of internet marketing.
Due to the fact that a lot of people are into social media these days particularly in Malaysia, the term “social media marketing” was coined. Internet marketers have seen the upsurge of social media usage and they grabbed that opportunity to venture on new marketing grounds.
Based on a survey by ActiveEndurance.com, 16 minutes or 27 percent out of an hour spent online is spent on social media, and an average person spends 32.7 hours a week – makes social media a very viable marketing avenue.
What can social media marketing do?
Social media let you interact with your audience and share and create content through online communities. You can use social media to promote the name of your brand or product, find out what customers think of your business, attract new customers, and build stronger relationships with your existing customers, among others.
However, the quest in social media marketing is not just to drive sales, but also to engage customers in a way that your brand is remembered. One way of making an engagement with your customers is to post compelling contents.
What do we mean compelling contents? It can be anything – photos, videos, statuses, to mention a few, that encourages users to interact with your post in the form of like, share, re-tweet, among others that pass around social signals across the different social media platform.
Advantages of social media marketing
– Social media can reach millions of people around the world so long as they have internet access regardless the platform they are using (tablets, smartphones, laptops, etc.)
– You can target a specific target audience based on their age, gender, location, likes, interests, among others
– Most social networking sites are free and paid ones are usually inexpensive
– You can communicate personally with individual customers and groups
– Information dissemination is fast
At Poxse Digital Marketing, we provide social media marketing service that focuses on effective methods to promote brand awareness in different social media channels. We can help turn likes, shares, re-tweets into sales, quality backlinks, to mention a few.
We are currently working with clients in different industry such as food, finance, and some Malaysian government agencies. Find out more about our services by getting in touch with us today.