How To Redirect Blogger / Page To Another Site?

Url Redirection, also called URL forwarding is a process of redirecting traffic/users to visit new contents or a page. There are several reasons for implementing a redirection, some are as follow:

  • Fixing broken links, this is to avoid an invalid pages (404 error) to get visited by users.
  • Migration to a new domain.
  • Merge two or more pages to become a single page.

In blogger or blogspot, the redirection process is divided into 3 categories –  external, 301 and 302 redirect.

Internal Redirection

Internal redirection refers to a link redirection within the same domain e.g. to The redirection can be easily setup on Settings › Search preferences.

From: /abc.html
To: /p/services.html

Check the box for permament redirection. This is called 301 permanent redirect, it points the user to a new location or page. On the other side, leaving the box uncheck means a 302 redirect is being implemented. That means the old page still exists and is temporarily pointed to a new location. Casual users will see the same content on the the browser. However, search engines may know whether to keep the old page on their index database or not. Selecting the wrong type of redirection might result in a loss of traffic.

External Redirection

External redirection refers to a link redirect pointing to another domain e.g. to Insert the following to the post or page:

<script type=”text/javascript”>
window.location = “”;

Due to the limited blogger features, redirections can only be completed by the use of Javascript which on the other hand, is not SEO friendly. But this should not be a huge worry to some webmasters who use blogger. The Script that is being used is not huge enough to cause serious problems when doing redirects.