The landing page is a kind of online flyer that focuses on a specific topic. One page, one topic, full attention. No company portrait, no presentation of the team, no online shop, as is usual with a professional company website. In this blog post, I show a total of 5 differences between a landing page and a classic company homepage.
Construction: easy vs. complex
The landing page is the digital flyer on the net that focuses not on paper, but on the Internet a special sales theme and a special offer.
In order to establish contact, the transfer to a call-to-action button must be made quickly (“order now!”, “Arrange consultation appointment!”, “Register now!” Etc.).
The contact then comes about a form, a linked e-mail address or a telephone and fax number. If we compare the landing page with a flyer, the company website equate to a longer brochure or a detailed catalog, so to speak.
Here you can browse and browse, get detailed information about the company, its history and the entire portfolio. Of course, this information has a very different scope than an avowed sales-oriented landing page.
Scope: one-sided vs. multilaterally
A landing page consists of a single page. This has no distracting navigation and menu levels and waives further links or topics for which the searcher just does not care and should not be interested.
This keeps the user focused and interested. He does not lose sight of the reason for his visit, but at best comes quickly to the desired conclusion.
This is on a multi-page website with extensive bases already more difficult. Here, the visitor who visits the site for the first time must first gain an overview of the navigation with many clicks through the main and sub-pages.
Contact vs Information
A landing page must answer the questions in 5 seconds as a digital flyer on the web “What is advertised here? Why do I need this?
How can I immediately contact the provider? “If these question marks from the landing page can not be transformed in seconds into clarifying answers, threatens the direct loss of the reader – in the worst case to the competition.
The result is an unwanted high bounce rate . The company website is different because it is based on a completely different intention.
Here is the holistic presentation with a high density of information in the center: the company philosophy, the history of the company, the presentation of the team, photos of premises and products.
Time spent: by the way vs. intensive
Basically, one can bring the dimension of the time required for the maintenance of an online presence on a simple denominator: The more content, ie content to be displayed, the more complex and extensive, of course, is the maintenance of such content such as images, texts, documents, etc.
Here differ Landing page and company website, of course, huge. Because a one-page landing page with accurate information to the point is of course faster to update than a website with many menu items and sub-pages.
If you can still do updates yourself on a landing page, then in most cases the time required for a professional website maintenance exceeds the time budget of a small business owner. After all, he wants to concentrate on his daily business.
Cost: inexpensive vs. expensive
A simple landing page can be had from 250 euros. If you order your landing page from a supplier such as 11880.com , then only a net cost of 14.90 euros per month will be payable on a 24-month contract.
A cheap website with up to 10 subpages is already considerably more expensive: The development costs for such an appearance including design are usually around 1,000 to 2,000 euros.
Savings can be made here if – at the expense of individuality – ready-made designs (templates) are used, in which only colors, the logo and contents are adapted to one’s own needs.