Why Non-Profit Organisations Is Spending On Google Ads?

charity-ads

Founding charity organisations spending budget on Google search ads is surprising. As a non-profit organization, why don’t they just focus on spending their budget to focus on charity activities?

Over the time Google algorithm has changed, many organic results were unable to rank well, without the knowledge of search engine optimization, it is a tough challenge for non-profit organisations for their message to reach their targeted audience.

To increase the message reach for a timely event or sustain fund raising, non-profit organisations has to follow the corporate steps to spend on ads.

google-keyword-search-charity-event

google-keyword-search-donation-malaysia

google-keyword-search-raise funds