Without proper marketing traction, your business will not take off. As such, this should be on top of your mind. To maintain your traction efforts, you need goals. Start with realistic and achievable goals like 250 new likes by the end of the month or 10% new site visitors.
Your goals depend on your business; but it should always create a positive effect on your company. Think about the significant changes that will affect your company—will you be more profitable if you achieve the goal, be a market leader, etc. Gaining traction is not easy, but let us share to you our secret on how you can gain and maintain your marketing traction so that your business will take off soaring.
Focus on Your Goals
After establishing your traction goals, evaluate what you should be working on. Avoid activities that will not accomplish your goals and instead focus on the ones that will help you achieve it. Make a framework that will help you reach your traction goals at the least steps. Set milestones that will help you your goals.
Go Super Niche
Narrow down your market so that you’ll target the right customers. The more specific your niche is, the easier it is to gain traction with the market. Additionally, the smaller your niche is, the more streamlined your marketing efforts will be. This adds more value for your product or service because it will feel more personalised.
Invest on Modern Marketing Channels
Digital disruptions are common these days and there are different channels that you can leverage on to strategically position your brand to reach your market. Invest on different channels like social media and website.
Contents that create conversations or give your audience useful information is a must. This will help your audience learn about your product or service and how it can help improve their lives.
Be Prepared to Face the Unknown
No matter how much you prepare for your marketing efforts, there will always be unexpected hurdles along the way. It’s always best to have always plans B and C. Always consult someone outside your company so that it will always have fresh eyes. This makes you resilient and there will always be opportunities that you never saw coming.
Measure your Progress
Digital marketing is immediately measurable compared to print and television marketing. Before implementing your marketing efforts, set indicators that will track the progress of the campaign.
The generated data will help you formulate which ways work or not. It will also be useful when planning future marketing efforts.
In marketing, it is important that you are always in touch with your consumers so that throughout the year, traction is maintained. Do you apply the same techniques like ours? We’d love to hear your thoughts about this topic.