People started feeling the hassle of having to drive or commute to malls even if they are only going to buy one thing. They would have to tolerate the stress of traffic, search through various shops in the mall for one piece of clothing, battle through the crowded shop in fear that you may lose the tank top that you want and line up with numbers of other people in the cashier. With that being said, people opt to look for goods that they need in the internet instead as this proves to be more convenient since they can pay online and shop at the comfort of their own homes. This is why there are online shops that either showcase their products in social media sites such as Facebook, Twitter and Google+ or develop an Ecommerce site (i.e. Amazon.com and Ebay). What is the difference between social media sites used for selling and ecommerce sites?
Social Media Sites for Selling
Social media sites give you the possibility to reach out to potential customers without really having to use Search Engine Optimization. With the help of social media sites for your lead generation, you can even contact your target consumers to showcase your product. You can even go more personal by using your personal accounts and contacting your friends who can be your target customers as well or ask them to refer your online shop.
Furthermore, with social media sites you can use various ways to be visible to your target customers; one by producing relevant contents to showcase your business. Also, you can interact with your customers through these contents as well if they comment or repost it. You can also produce graphics to catch their attention or even video commercials. If ever your customers find your content interesting, educational and entertaining, the possibility of them sharing your content is high; hence, you would be able to reach a potentially wider market.
However, transactions with social media sites are longer than with ecommerce sites as those in the latter would involve meet-ups or continuous messaging from both ends. Also, social media sites have the possibility to look more informal compared to shops that have ecommerce sites.
Ecommerce Sites for Selling
Transactions with Ecommerce sites are faster because most of these sites are already partnered with payment gateways (i.e. PayPal). Also, customers would most likely trust ecommerce sites more than those without one due to the number of scams that scare them—ecommerce sites would appear more formal than just a social media site where the products are in cluttered albums. Furthermore, looking for products will be easier for customers in an ecommerce site then that of in social media sites.
However, ecommerce sites may have a hard time with regards to being visible as they can’t personally connect with potential leads and can’t really do other ways to advertise their business aside from PPC or SEO.
With those being said, social media sites and ecommerce sites can go hand-in-hand with regards to selling one’s product since the other can heed from the other’s cons. For example, one can plug their ecommerce site in their social media account in order to lead potential customers there. That way, the company will be able to reach to a wider market, contact their target customers personally and gain traffic for both their social media account and ecommerce site.