What is CRM? It is an expression that we meet more and more in web marketing and it is important to learn more about it especially if you want your webmarketing strategy is successful.
CRM means Customer Relationship Management, known in French as the RCMP, ” customer relationship management “. The goal of CRM is simply to optimize the communication between a company and its customers by using the integration of IT solutions (commercial management software for example).
Good customer relationship management allows you to learn in detail your customers and prospects as well as to select the actions to be carried out according to segmentation criteria such as customers, products, frequency of purchase etc. For a company on the web, setting up such an information system can often become a dangerous and confusing exercise.
Some questions inevitably arise …
- What are its major advantages?
- How to use it as part of a webmarketing strategy in order to make the most of it ?
The advantages of a CRM system are numerous, but the three main ones are loyalty, customer satisfaction and the improvement of your sales forces, as well as easier access to your customers’ information.
Indeed, thanks to a better knowledge of your customers, you will be able to better meet their expectations and at the same time increase your turnover .
Today with the wide variety of communication channels, companies will gather a lot of information and good customer relationship management will quickly be at the heart of the concerns of most companies. CRM solutions are therefore a great way to effectively manage your customer relationship.
When it comes to marketing strategy, a CRM system will save you time, make your work more rewarding, and refine all your targets to drive striking web marketing campaignswith a much higher return on investment.
After all, what are the major issues of any webmaker ?
Adapting communication to customer expectations, creating new opportunities and optimizing the budget are probably some of their main concerns that can be simplified with the help of good customer relationship management.
You will simplify the management of all your webmarketing operations thanks to the CRM system with many features such as multi-criteria segmentation of your database, management of your communication media, creation of campaign materials such as newsletters, forms invitations, surveys, budget tracking of your marketing campaigns and ROI analysis, automation of shipments such as SMS, mailing etc.
The much more personalized reports with your customers will allow you to analyze and measure the impact that your campaigns have on your turnover.