Search engines use spiders to probe and fetch data from your website. Spiders, also known as web crawlers, are just some of the friendly beasts dwelling on the online ecosystem. These tiny beasts are programmed to procure the answers to basic questions to your website design and content such as “What is your website about?”, “Is your website in a good neighborhood?”, and “Is your website functional?”
Web developers, designers, and administrators need to befriend these beasts in order to succeed in search engine optimization (SEO). Here are 5 tips on how to befriend and tame these peculiar beasts.
1. Remove the barricades
If you are using a content management system (CMS) such as WordPress, Blogger, Magento, Drupal, etc.), you do not have to worry too much about blocking spiders because these platforms were designed with the spiders in mind. Owners and administrators of e-commerce websites have more problems because of their dynamic content as the URLs generated can sometimes block bots because of the special characters in it. Make sure to transform these URLs into more search engine-friendly (SEF) ones, and the spiders will love your site.
2. Do not spoil spiders’ favorite meal
Content is a spider’s favorite meal. Avoid putting too much “content spice” into the meal you are preparing as it can signal the spiders that you are using artificial ingredients. SEO specialists have debated over the years on how rich the meal should be. Will a 300 word article seasoned with keywords be satisfying enough for the spiders to consume? Will a flavorless 5,000 word article be too much that will cause the spiders to choke? Do not linger over this matter too long because the spiders cannot digest all your articles equally well, anyway. Write articles naturally long enough to present your point. Put generous amount of keywords that would make spiders salivate.
3. Spiders love fresh content
Nowadays, many businesses, particularly the big brands, are behaving more like newspapers than merchants. The online community has seen an upsurge in the number of blog usage in business. Fresh content signals the spiders that your site has authority on your specific line of business; however, not all businesses can afford to serve a fresh new meal every day but the advantage of feeding the spiders on a daily basis is favorable because it can train them to visit your site more frequently.
4. Spiders hate junk foods
Spiders were trained to distinguish high quality and original content from the poorly or artificially prepared ones. What they do is they devour whatever you have prepared on your site and they crawl back to their lair and report directly to the higher-level beasts – Panda and Penguin, who are responsible for deciding your website’s fate. Not feeding the spiders is better than giving them keyword stuffed paragraphs, hidden text, and other junk food prepared by black hat chefs.
5. Invite the spiders
If you are posting fresh content regularly, or if your website is new, spiders will show up eventually as soon as they smell the meal that you have prepared. But you can invite them to visit your site by submitting your sitemap directly to their master, Google, through the use of the Webmaster Tools. In that way, Google will have a glimpse of the menu that you have prepared for the spiders.
At Poxse Digital Marketing, we make sure that every website is designed to be fully crawl-able by search engine spiders, guaranteeing better search engine results page rankings, which lead to improved online visibility and enhanced marketing opportunities.