No matter what size your business is, it is imperative to invest in a mobile app now. As technology adapts with their customer’s needs, an app is an easy way to address their concerns; especially if you’re a small-to-medium enterprise. As mobile trends continue to dominate today, as a business, you should know that an effective mobile strategy involves more than just a mobile-friendly site.
When investing in a mobile app, you should be solidly clear on your objectives because your strategy will revolve around it. Mobile apps have its pros and cons, but here are 7 reasons why you should invest on it right now.
1. To showcase your products and services
An app is a powerful tool to showcase your products and services. It provides an instant and one-step access to your offerings. You could also constantly update it to feature new products/services. Offering them interesting options encourages them to visit your app often and in the process, spread the good word as well.
2. For customer engagement
An app will give you the opportunity to engage with your customers in real-time, location-specific, and complete with profile information. If you do it right, you can turn this in an income generating channel. Take for example Kraft’s iFood Assistant. The app offers recipes that mostly feature Kraft product, shopping lists, and interactive deals. It also has social network capabilities therefore allowing the users to share the recipes.
3. It provides customer insights
Just like websites, your app should have an analytics feature to know more about your consumers. The statistics gathered will provide important information about the contents they are reading, motion sensors and GPS will help you track new types of interactions that’s not available on websites, and lastly, personalization will help you to better understand the behavior of your users.
4. As a promotional tool
Your website is a great way to promote your products, but the reality is, customers accessing the Internet are ever-increasing. They buy, trade, and pay through mobile phones. With this scenario, mobile apps might be the future of computing therefore, investing in an app now to promote your services and products is extremely beneficial to further your business.
5. For customer service and support
Another reason why you should consider having an app is to offer your customers with a simpler and more efficient way to reach you. Giving them another channel to connect to you will make their lives easier therefore increasing brand support.
6. To cultivate brand loyalty
These days, customers are bombarded with advertising (in different forms, nonetheless) that oftentimes, it saturates them. It slowly loses the impact to customers, but having a mobile app that focuses on their wants and needs will create value for them. With an app, they know exactly where to talk you therefore making sincere connection with them.
7. It provides value to your clients
An app is a great tool to collect information about your customers and what better way to use this to create loyalty programs that will provide value to them. Instead of using coupons or discount cards, why not do it the digital way? You can make them collect their rewards via the app. This will result to more downloads and return customers.
The mobile industry is undeniably blooming right now that’s why it is most advisable for small-to-medium businesses to invest and develop an app. Embracing the mobile technology will produce the right results for your business.