General

With so many ways to earn extra money , it can be difficult to decide which ones are worth pursuing. Therefore, in this article we give you the best business ideas in Malaysia to make money in 2020 .

If you are looking for entrepreneurship ideas but do not know what business to start, read our article and take advantage of these 5 booming business ideas in the country that make money.

Car Wash Business

Car Wash Business Trend in Malaysia in the Last 5 Years

The car wash business (car wash, car wash or car wash) is undoubtedly one of the businesses with the greatest expectation of prosperity in Malaysia today, this due to the enormous growth of the automotive industry in recent years, granting various credit options to sell cars on a large scale, this coupled with the great business that also represents the sale of used cars.

In this way, the number of customers for a car wash business has grown dramatically, there are many potential customers today.

Regions in Malaysia where car wash business is booming

Generating income with a car wash business is an effective source of income in practically any city, and what we need to start it is not from another world: workers who know how the business works, establishment or premises with excellent visibility and good general advertising and marketing work within the city and / or area where the business will operate.

Earphones Shop

Search interest for earphones in Malaysia in the last 5 years

With the advancement of technology, earphones will be more in-demand in the next coming years. Bluetooth earphones and earphones are both sold in gadget shops across the country.

Regions where earphones are most popular

However, you don’t need to launch a gadget shop in order for you to sell these. You can set up a store and focus on getting customers buy earphones.

Smart Watches

Search interest for smartwatches in Malaysia in the last 5 years

In 2018, 141 million units of smart watches were sold worldwide. And the industry is expected to grow by an astonishing $ 19 billion by 2022 worldwide . Undoubtedly, a most innovative idea of ​​entrepreneurship.

Regions where smartwatches are most popular

So if you are thinking of putting up a small business in the tech industry in Malaysia, you may want to consider selling smartwatches.

Pet Food Shop

Search trend for pet foods in Malaysia in the last 5 years

If you love animals and want to be your own boss, you may dream of a business that allows you to keep them close and earn money. A good way to combine this is to open a pet food store.

This is one of the most profitable alternatives in the pet sector in the country, since it is a vital necessity and therefore its movement is constant. Take the time to determine your ability to run a pet food store and carefully establish your business.

Regions where pet foods are most popular in Malaysia

This business idea proposes to open a physical store that specializes in selling pet food, especially dogs, cats, fish, birds and hamsters, which are usually the types of animals that stay the most in homes.

The key is to have the best-known and most consumed food brands to offer variety to your customers.

Food stores are characterized, among other things, by offering various items more dedicated to pets, which may include food dishes, leashes, toys, hygiene products, among others.

Food Delivery Business

Food delivery search demand in Malaysia in the last five years

Food delivery is becoming more and more popular in Malaysia as the technology advances. More and more Malaysians do prefer food to be delivered than waiting to be served in a restaurant or fast food. So if you are a food lover and thinking of putting up a business, you may want to consider food delivery business.

You don’t need to launch your own business per se, unless you have a good money to invest. What you can do is to join some of the popular food delivery networks in the country using multiple vehicles or motorcycle. This way, you only need to manage your drivers/riders and not the business itself.

Here are some of the most popular food delivery service in Malaysia that you may want to consider:

dahmakan – best value food delivery and probably the most flexible (also accept cash, paypal, works without credit card)
QuickSent – for Halal food pork lovers
Honestbee – best food delivery service for KL area
Food Panda – best 24-hour food delivery service and also flexible payment schemes
GrabFood – best food delivery app and the biggest in the country
The Naked Lunchbox – best for vegetarians & for weight loss
Epic Fit Meals.co – Keto lovers? This one is the best for you
Shogun2u – best Japanese fusion food delivery service productnation

Conclusion

Here are the top 5 businesses in Malaysia for 2020. The demand is still growing as the years go by. So if you think you can have one of these, go for it.

The year 2020 is here! And as every year, is a good time to review the digital marketing trends to be prepared for what lies ahead.

At Poxse Digital Marketing we have already done our homework and taken note of the most outstanding trends in the main areas of digital marketing in Malaysia. Do you want to know what they are? Well don’t miss this article!

New technologies make digital marketing a changing and continually evolving sector. According to the latest data, four-fifths of Malaysia’s 32.25 million population are now online, where 78% are active social media users.

Therefore, being up to date with the latest digital marketing trend is an essential requirement in order to create a sound strategy for your brand’s digital campaigns this year.

In this post, we have selected a total of 30 2020 digital marketing trends, among which are old trends that still works in 2020 which you should consider investing time and money to be successful.

Top 30 Digital Marketing Trends in Malaysia for 2020

1. Shoppable posts
2. Storytelling
3. Interactive Content Marketing
4. Digital Marketplaces
5. Social Listening and Semantics
6. Google Ads Smart Bidding
7. Segmentation by Audience (Google Ads)
8. Pay-per-click Automation
9. Position 0 in Google
10. Rankbrain
11. Data Analysis Automation
12. Progressive Forms
13. Personalised Ads for Relevant Advertising
14. Voice Search
15. Mobile Payments and Greater Use of Mobile in General
16. Advertising on Tiktok
17. Ephemeral Content
18. Advertising with Influencers
19. Social Groups and Communities
20. Augmented Reality
21. Live Streaming
22. Video Podcast
23. Video Blogging for Business
24. Videos in Emails
25. E-Learning Videos
26. 360 videos
27. Dynamic Webpage Elements
28. Asymmetrical designs
29. The concept of white space
30. Overlays

General Digital Marketing Trends for 2020

1. Shoppable posts

Social media is an integral part of digital marketing and is increasingly linked to purchasing. An example of this is Instagram Shopping, which allows brands to tag their products in photos and videos and users buy them directly on the network itself.

There are more and more options available to us to directly link conversions with activity on social networks, so in 2020 we expect these features to become increasingly important.

2. Storytelling

For many years, brands have used storytelling to connect with potential customers and communicate their values. But now a new trend in digital marketing is emerging: storyscaping .

The concept of storyscaping emerged in 2014 with the publication of the book Storyscaping: Stop Creating Ads, Start Creating Worlds (“Storyscaping: stop creating ads and start creating worlds”) by Gaston Legorburu and Darren McColl. In his own words, storyscaping is “an environment of emotional and transactional experiences where each connection inspires interactions with others, so that the brand becomes part of the consumer’s story.”

3. Interactive Content Marketing

Customers have become more important for brands, even after the purchase has done. The opportunity provided by the digital environment, when establishing feedback and adding value, gives it an increasingly active role .

Therefore, interactive content is one of the 2020 digital marketing trends that should have more weight in your strategy for next year. Text-based content opens up to new formulas, in which the user has a participatory role .

From a 360º video, in which the user is fully immersed in a virtual visit to a museum, to a Card game, in which he must match, a painting with its author. Options for users to interact with your brand vastly varies. If you want to start with simple, but very effective interactive content marketing campaigns, we recommend a few:

• Quizzes and surveys
• Campaigns with paths, in the style ‘Choose your own adventure’
• Memory Card Games
• Content carousels with video and image galleries

4. From the search engines to digital marketplaces

Until recently, search engines were the absolute leaders for product or service inquiries. But now, 55% of Americans have started searching directly for products on Amazon .

In report published by Hootesuit in September 2019, 88% of the total internet users in Malaysia visited online retail or ecommerce stores. This is still expected to grow as the number of internet users in the country is growing year after year.

According to a Forrester Research study, more than 50% of online purchases are made from the main marketplaces in the world: Amazon, Alibaba, JD.com and Ebay. This figure is expected to increase to 67% by 2022.

5. Social listening and semantic analysis

One of the 2020 digital marketing trends that can benefit the most from your brand is social listening. This is one of the go-to digital marketing strategy of brands when it comes to knowing what users are talking about in any online medium (social networks, digital media and information portals, blogs …).

Content monitoring, using hashtags, mentions and / or keywords will allow you to know, in real time, what Internet users are saying about you and your products and / or services. In addition, you can analyze what they think of your competition, your sector, or any other subject. Taking advantage of that information can offer you an important competitive advantage. 

Here’s list of some of the best social media listening tools in the market today:

• Hubspot
• Hootesuite
• Buffer
• Tweetreach
• Buzzsumo
• Sprout Social
• Keyhole
• Mention
• Awario

6. Google Ads smart bidding

The smart bidding is a subset of automated bid strategies using machine learning for conversions or improve the conversion value in each auction.

For advertisers, this feature enables you to optimize and automate bids with advanced machine learning, a wide variety of contextual cues, flexible performance controls, and transparent performance reporting.

7. Segmentation by audience (Google Ads)

Now, Google Ads allows you to add audience targeting to ad groups to reach users based on who they are, their interests and habits, what they are looking for or how they have previously interacted with your company.

Depending on the different types of campaigns, you can use different audience segmentations and even create layer audiences. That is, it will be possible to combine demographic and keyword targeting to create extremely relevant ads.

8. Pay per click automation

The automation of pay per click has become a very powerful way to improve the performance of our campaigns. In recent years, large SEM companies like Google have invested large budget to create and improve their automation options.

To take full advantage of this functionality, we must make it easier for algorithms to learn with our campaigns and thus improve themselves. Automations need human supervision to control their evolution, but they help us free up some of our time to dedicate to more qualitative tasks.

9. Position 0 in Google (SEO)

Recently, Google has incorporated a new privileged position in its search results: position 0 or “rich snippet”. This result appears in the first prominent position and shows a summary of the content of the page.

In addition to increasing the expected click-through rate, reaching this position is crucial to appear in voice searches . To achieve this, it is important to work well on semantics and find ways to answer frequently asked questions from users.

You can achieve a position 0 in Google by optimizing contents using structured data.

10. Rankbrain

Rankbrain is Google’s name for the machine learning-based artificial intelligence system it uses to help process its search results.

Today, Google already interprets more than 30% of searches through “Neural Matching,” a method that allows you to recognize the human concepts behind keywords. An aspect that we will have to take into account to assess SEO trends in 2020.

11. Data Analysis Automation

Automation is one of the biggest digital marketing trends in 2020 and in coming years

It is estimated that by the end 2020 over 40% of data-driven tasks will be automated. As a result, productivity will improve and non-specialized data scientists will be able to take better advantage of the information. Also, this trend will be a great help for decision makers.

12. Progressive forms

The forms are a necessary tool to qualify the contacts and assess whether we are dealing with a potential client or not. But if we ask for too much information, it is possible that the visitor becomes saturated and leaves us.

Progressive forms solve this dilemma intelligently, since they remind the user and only show him the fields that he has not completed on previous visits. In this way, we can progressively qualify the contact over several visits.

13. Personalized ads for relevant advertising

As the number of internet users in Malaysia grow, the variety of audience also expands. In this case, personalized ads are the best way to target specific set of audience without burning a lot of money.

In the interest of a better advertising experience by users, a specific section should be dedicated to the personalization of the ads. The possibilities offered by technology and data today make it possible to meet each user with a high level of detail, and serve them ads that re related to their tastes, interests and needs.

14. Voice Search

Although it is true that some time ago voice searches did not provide good results (90% of users expressed their disappointment with the result), this situation has been changing in such a way that these failures have been refined to make Voice search more reliable.

Back then, the reason that voice searches did not work well came from the inability of search engines to correctly process the sound emitted by users, making the search incomprehensible.

Now, the development of web pages has improved to another level in such a way that the vast majority of services successfully process speech requests, even those that show a defect or are processed by children.

In Malaysia, Voice search is really not a big digital marketing trend, at least not 2019. But 2020 and beyond, users who use voice search will surely grow.

15. Mobile payments and greater use of mobile in general

Traffic is increasingly mobile. There is a large amount of data that corroborates the use of mobile compared to the use of computers. For example:

• Almost all reports on email open rates claim that nearly 50% of openings are made from mobile devices, according to HubSpot .
• Mobile users check their email three times more than users who do not have it linked to their mobile phone. In addition, 35% of professionals claim to see their emails directly from the mobile.

These data lead us to an even more interesting one: according to Campaign Monitor, 52% of customers are less likely to commit to a company, as they have suffered a bad mobile experience.

In 2019, 58% of mobile internet users in Malaysia made online purchases via mobile devices.

Digital Marketing: Social Media Trends 2020

16. Advertising on TikTok

There are approximately 4 million Tik Tok users in Malaysia.

TikTok is the new social network that has become the great surprise of the sector. In no time, this social network has reached over 1 billion users, but if you’re not in the right age bracket, you may not even have known it exists.

Recently, Tik Tok has started to incorporate advertising solutions, so it is becoming one of the options with the most potential to reach the centennial public through social networks.

17. Ephemeral content

The creation and consumption of ephemeral content grows year after year – from the popularity of Snapchat among young people, to the success of Instagram Stories and Facebook Stories.

It has become one of the most sought out digital marketing trends in early 2019 and 2020.

The trend to create short, engaging, entertaining, and ephemeral content is here to stay.

So much to that, according to a Hootsuite study, this year 64% of marketing professionals have already incorporated Instagram Stories into their Social Media strategy.

With the growing Instagram and Facebook users in Malaysia, using ephemeral content as one of your strategies in social media will be more in-demand.

18. Advertise with Influencers

Thanks to social networks, the use of influencers and micro influencers in online marketing strategies has proliferated .

And this trend will continue to be very present in 2020 where even more brands will join forces with influencers to promote their brands and products.

Although the trend of the brands for this year will go through working with more micro-influencers instead of large influencers.

Of course, the key to the success of campaigns with influencers and micro-influencers will be to choose the most suitable influencer for your brand.

The top 12 most active social platforms in Malaysia that you can find the most influencers are YouTube (68%), Facebook (67%), WhatsApp (60%), Instagram (47%), Facebook Messenger (45%), WeChat (42%), Google+ (41%), Twitter (41%), LinkedIn (30%) and Pinterest (26%), LINE (25%), Tumblr (23%).

Here are some of the top Influencers in Malaysia you may want to get in touch with:

• Josephine Yap
  • Instagram Profile
  • Youtube Channel
  • Facebook Page
• Harvinth Skin
  • Instagram Profile
  • Youtube Channel
  • Facebook Page
• Jen Chia
  • Instram Profile
  • Youtube Channel
  • Facebook Page
• Talitha Tan
  • Instagram Profile
  • Youtube Channel
  • Facebook Page
• Luqman Podolski
  • Instagram Profile
  • Youtube Channel
  • Facebook Page

For a comprehensive list of influencers in Malaysia, you may refer to this.

19. Social groups and communities

During this 2019 we have seen how the Facebook groups would have passed. And during 2020 we will see how communities within social networks become commonplace, since they allow users to share experiences, discuss certain topics, exchange opinions, seek solutions to specific problems, etc.

For this reason, many brands will choose to create their own community groups to do Social listening and, at the same time, be able to promote their products or services when they consider it appropriate.

Video Marketing Trends 2020

20. Augmented reality

In 2020, video campaigns on social networks will be able to incorporate augmented reality technology, which will improve the user experience with ads and achieve higher CTRs.

For example, you can make your potential customers try on clothes virtually or visualize how a new piece of furniture would look in their home.

21. Live streaming

With the use of live videos , you enhance the feeling in users of speaking directly to them. This feeling of closeness encourages engagement as they expect their questions or comments to be answered in real time.

Today, companies can use live video to publicize:

• New products
• Product demonstrations
• Webinars
• Question and answer sessions
• Interviews

In addition, it is a simple and free format to perform that does not require editing or post-production work.

More and more platforms and social networks promote live video-oriented functionality such as Instagram Live, Facebook Live or YouTube Live, and now recently LinkedIn Live.

22. Video podcast

The concept of video podcast is very simple: it is simply about making a radio program recorded on video to show what is happening and who is behind the microphones. This allows you to better connect with your audience and make users feel closer to the brand.

23. Video Vlogging for business

Vlogging is one of the most popular video marketing that we see today, especially in youtube. What happens with vlogging is that it brings users closer to the brand, since through it, you show yourself in a more human way and users can connect better with you.

It will be one of the best ways to humanize your brand since you will let the user know your team, routines and values. Obviously, without leaving aside the relevant moments for our company, for example the launch of a new product, the preparation of an event, etc.

For example, CodyHongTV amassed a total of 1.03 million followers. His channel includes unboxing content, travel vlogs, pranks and more, suited for those who liked to watch a bit of everything.

Brands can also adopt this video marketing strategy.

24. Videos in emails

Despite the influx of new trends in online marketing, email marketing has weathered its influence. Proof of this is the fact that it still offers a comparatively higher ROI.

Even as a result of high video consumption, most people still expect to receive video news in their emails for different reasons.

The combination of emails and videos is like taking the best of both worlds. For many, the result has always been an increase in click-through rates, increased exchange, and time spent checking our email.

So, the conclusion is that, regardless of the trend, you can always expand the reach of your video and likewise share it with your email subscribers.

25. 360 videos

Hong Kong Airlines is one of the first companies to launch a 360-degree video ad and the results exceeded the expectations of many. Its effectiveness was rated 35 times better than that of the traditional 2D ad.

Since then, renowned brands around the world have expressed interest in 360 ° videos. This is because it is not only innovative but exceptional and, most importantly, stimulating. As such, it makes it easy to capture the audience’s attention and raise their engagement levels.

With 360 ° video content, users can control perspective, either with a VR headset or through other devices, such as a phone and / or tablet. Tests by Google on the effectiveness of these videos compared to the standard format showed incredible results that included higher percentages of clicks, actions, reproductions and subscriptions.

Renowned camera manufacturers like Kodak and GoPro are already manufacturing 360-degree cameras today. Likewise, the well-known platforms that already support 360 videos today, include Facebook, YouTube and Google.

26. E-Learning Videos

The main reason for making videos is to get more leads. However, many people use ad blockers, but why? Well, for one thing, the ads have become too many, some of which don’t add consumer value.

These ads can slow down the search on a certain site. However, the use of educational videos has gained popularity as people are always looking for videos that explain various ways to do something.

Therefore, making explanatory videos or tutorials will undoubtedly get more potential customers for your company in 2020.

User Experience and Web Design Trends 2020

27. Dynamic Webpage elements

Dynamic elements, such as animations, illustrations, gifs, or flexible effects, have come to web design to stay for a while.

These types of designs achieve very visual and creative results whenever they are combined in the right way. As I always say, if something adds to a website, it stays; if it remains, it is removed.

28. Asymmetrical designs

Another trend in web design for 2020 is asymmetric compositions. Asymmetrical web design evokes a sense of movement without any dynamic visual effects. A lot of sports brands use this kind of design concept as it mostly induce emotion to the users. A few years ago, they would have been interpreted as chaotic and disordered, unlike now, provided they have a visual sense and are justified.

The trend of asymmetry has grown a lot this past year. In 2020, we are confident that we will see much more. So much so, that it could become a regular trend.

29. The concept of white space

This is not new but it seems essential to include it as a web design trend for 2020 since the saying less is more, and must be applied in each creation of web pages.

White space gives any page or screen a sense of space and balance .

Clever use of white space can increase readability, highlight important design elements such as calls to action, separate sections, and create a more balanced overall appearance.

If you want to see how effective it is to include white sections on a website to obtain conversion and avoid distractions, you only have to see the Google search engine or the Apple website.

30. Overlays

The layered effect can be achieved by placing elements on top of each other so that they are partially hidden, or by allowing additional content to appear once clicked.

If done well, using white space and using hierarchy between elements, the final composition will have a balanced, ordered and readable appearance.

Conclusion

2020 is here! And as every year, it is time to review the digital marketing trends to be prepared for what lies ahead.
Sure you are at the time of planning your digital actions for 2020. What do you think of the digital marketing trends that we show you? They are challenging, for sure. But once implemented correctly, they can take you to another level.

The online world brings new demands. Users constantly reconfigure the ecosystem in which businesses develop. It is up to you to decide whether or not to adapt.

We will always be here to help you. Dare to implement them!

Having a website deleted can be attributed to many reasons. The most common one is domain expiration. And it can be frustrating sometimes to when you try to search the website you’re looking for only to find out it has been deleted or lost. In some cases, the page is somehow live but returns a 404 page.

Either of these reasons, there are still ways on how you can see a the content from a webpage that is already lost or deleted.

In this article we will teach you the best ways on how you can still visit a lost web page.

ViewCached

You probably never heard of this tool. But VewCached is one of the easiest tools to use to scrape web pages that are lost.

You just need to enter the URL of the page you’re looking for and then select the channel in which you want it to appear. More often than not, Google and Internet Archive are two of the best choices.

Once you have your URL searched, just clicks either one of the choices below and it will redirect you to that page.

Pro tip: Make sure to have the URL of your preferred webpage ready so you won’t spend lots of time finding it.

Wayback Machine or Internet Archive

Wayback machine or Internet Archive is the most popular and oldest domain scraping tool in the market today that is being used to check content from deleted or lost webpages. It is a part of the Internet Archive, a non-profit organisation that tries to duplicate all content on the Internet.

It offers different screenshot of a webpage with different date range. Although, they don’t cover the whole internet like Google does, but they do cover almost all the websites with an impressive 600 billion web pages and counting.

Here’s a step by step guide on how to use it:

1. Go to Wayback Machine Website
2. In the box at the top, enter the lost webpage that you want to visit
3. Click Browse History
4. Select the date to see which version of the lost web page you want to visit
5. Once you see a calendar view, select the dates with circled background – Normally webpages that show most of the content are under the dates that are highlighted in blue
6. That’s it! You’ll be shown a saved version of the page from that date

As you can see, about dozens of versions of Puro Marketing’s website have been recorded over the years. It can be fun to check out the different versions and see how the website has evolved over the years before the website domain has expired.

Google Search Cache

If a page has deleted recently, Internet Archive may not be the best option to look for it. Thankfully, there’s an easier way possible to find it through a search engine. This can be done in any search engine available but we will focus on Google since it’s the biggest search engine operating so far.

This is how it works:

1. Open Google chrome. If you are using a different browser, go to google.com
2. Enter the link of a webpage that have been missing or deleted in the search bar. It’s very important to remember the exact URL otherwise this can’t be done.
3. Once you see the search result, you will notice a URL under the title tag. Hover over to the tiny down arrow at the end of the URL.
4. Click the arrow and then a note will appear that says “Cached”. Click it and you will be redirected to the cached version of the webpage.
5. Once you are redirected to the webpage, you’ll see the exact copy of it when it was still live. However, if you are not able to load the page, you can click the “Text-Only version”. The difference is that all the media files uploaded on that page will be stripped off and you will only see the text content.

There you go, folks. Those are the best and easiest ways on how you can visit a lost of deleted webpage. We will update this article once we find something to add.

The internet is a source of great opportunities, millions of people access the internet, night and day. With this volume of people surfing the net, we have endless opportunities to create business, relationships for your company to sell more and better, so it is essential to understand about the buying process.

Today there are two types of search on Google: Searching for information and searching for products.

Information search is when the consumer is far from the buying process which is divided into 4 steps of the consumer buying process:

4 STEPS OF THE BUYING PROCESS

As we can see in the table above, the consumer’s purchase need is divided, and this division directly influences the time each consumer will buy your product or service. The more time it takes for consumers to go through each of these processes, the more difficult their conversion becomes.

So let’s detail what each step is:

Presentation

This step is the beginning of the buying process is where your future customer will find your site. At this stage it is very important that your website objectively and quality conveys everything your company does or sells.

Consequently we indicate that you have a Long Page or a Host Site, this page is intended to present the company as a whole, focusing more on capturing emails from visitors. It is this customer base that will help us in the resulting processes that we will see later on.

Understanding

This buying process is where your site visitor begins to relate to your business, showing visitors that your company has mastered a particular subject and that the company has enough know-how to meet their needs. Then we began to generate in our visitors a sense of credibility, authority according to the visitor’s search on Google.

By this stage your site has already eliminated over 50% of the competition by delivering to the visitor what they are looking for. It is at this stage that you defend the idea of ​​the company, its methodology, and its price.

Because you have been able to bring enough information to the visitor to significantly reduce your insecurity and have shown them that you master what you do with excellence, this is critical to increasing the added value perceived by the visitor.

Need

This step of the buying process is the main one, as this is where you go or not win the customer. Many consumers don’t know what they want, or haven’t realized the need they need for your product or service.

So you should introduce this to your visitors, make them realize how much they are missing out on, not buying with your business.

This perception is built throughout the process, so when the visitor gets to this stage, it will be much easier to create this need in him, because he will already be provided with information and surely he will have already done a research evaluating those concerned. And he felt safer with his information.

Decision / Purchase

This is the last phase of the buying process is what will make leads become customers, is the last step of the sales funnel, many companies sell and stop there, and this is a big mistake. This step is the beginning of a relationship that might be interesting to the consumer or a nightmare.

Now is where the after sales begins, and where the company will need to create new campaigns to sell back to that customer, going through the processes again, this process of presentation is started through email marketing, the blog with new content, with management of social networks, realize that this process is a cycle that begins and does not end. And the company in this end process will gradually increase its number of leads, which then turn into qualified leads (hot, cold and warm), until it becomes a customer.

It is very important that you have a broad view of the entire process in order to ensure that your sales strategies are performing at their best, working with those strategies within the concept of consumer buying behavior, respecting their needs and exceeding their expectations.

Definitely understand what CRM is and its importance

Selling is the foundation, the core of support for any company. We can have a great product, a high quality production, but if sales don’t happen, the company closes its doors. In this sense, proper control in this process is not only important, it is fundamental, the basis. It is in this scenario, which is of vital importance to any business, that CRM fits in. Understanding what CRM is will give you much more control over your company’s sales process!

CRM is nothing more than the acronym for Customer Relationship Management , or customer relationship management. Except for rare cases or niche markets, sales never happen on first contact without a relationship.

It takes a process, a follow-up, to make it effective.

In a company with multiple potential customers, with a sales team, how to do this control? This is where CRM is key!

With it, it will be possible to maintain a correct control of the process as a whole. The sales manager will have much more accurate data. The process will be much simpler and more complete. But it’s not enough for you to know what the acronym CRM means. You need to understand how it can help you in your business, right?

What is CRM – Customer Relationship Management ?

Basically, CRM is software that controls the marketing, sales and delivery processes as a whole. It can even be done in spreadsheets, but much productivity is lost with them.

But to be clear about what CRM is, you need to understand that it is not just software. This is the tool. CRM is a strategy.

The main use of CRM is related to the process, where the customer becomes the center of the strategy. Yes, when using a sales CRM , for example, you will have a complete level, based on customer behavior, of buying actions. In this scenario, you can verify the entire sales funnel process.

CRM software will organize companies, customers or general contacts by stage in the sales process.

For example, someone requesting a quote is a prospect but has not yet made the purchase. No business lives on budgets, does it? What really brings results are sales!

If this customer is no longer “warm”, either by marketing or relationship strategies, they may not buy or remember the company. But if there is a process, a strategy for him to become a customer, he is much more likely to make the purchase.

Doing this with a client is not that complex. But when do you serve thousands of customers and prospects a day? How to organize the flow of information?

This is where CRM is critical! He does the entire customer management process. Do you know what is better? CRM software brings results for every type of business.

National and international organizations can have great results with CRM!

Small business CRM is one of the key issues for those looking to improve sales. After all, no matter how big your company is, it needs customer relationship.

The importance of customer relationships

There was a time when it was enough to “be seen to be remembered.” The media in general was dominated by large corporations and millionaire budgets. At this time, communication, the relationship with the customer, was unidirectional. But everything has changed!

Today, a good customer relationship will make all the difference. As we said, sales rarely happen on the first contact. It takes a process of “ripening” for it to happen.

This process happens in only one way: the relationship.

Regardless of your industry, it is in relationships that most sales happen. Companies that invest appropriately in customer relationships have a much higher return on sales.

Even companies that work for other companies, not for the end consumer, B2B calls, have great results when they improve customer relationships.

We are bombarded daily by thousands of advertisements. But what reminds us of a brand and prefer it at the time of the purchase decision? The relationship.

Salespeople, clerks, franchisees, everyone who somehow integrates your sales team, need to be aware of this. Aligning this with the use of CRM software will make you get much better results.

But my business works fine even without using this software!

In this case, your company does not need a CRM?

Do you and your business need CRM software?

The answer is simple: yes! No matter the segment, number of employees, sales process or billing. A CRM is critical to her!

A company that does not use good CRM software, or that does not encourage the centralization of processes in it, loses control over sales. Imagine the following scenario: You have to travel for some reason. How will you track the activities of your sales team? How will you know which tasks are specific to each one? Without a proper process this will be impossible!

Or if you have a branch or franchise, how do you stay on top of the sales process? Without a CRM, impossible!

If your company works with sales representatives, how to control their activities and measure their efficiency? With good CRM software!

CRM is a fundamentally important tool for business growth. It will give you accurate data, either for growth tracking or projection.

But it is very important to understand that not quite understand what CRM is. You need to apply its features in practice. You really need to use it. Otherwise, the results will not yet appear.

Every business that wants to grow, that wants to sell more and faster and more economically, needs a CRM. Otherwise, the sales process will be amateur, precarious and time or other, will bring loss of money.

Investing in good CRM software is much more than a cost, but a return-guaranteed investment for your business.

Have you ever bought training that promised to teach you how to get traffic, subscribers, money and grow a successful blog?

Only to discover that, having shelled out all that money it cost you, done the work, put the tactics into action, you’re nowhere near the results promised?

Did you blame the training? Or yourself? Or did you never get passed the first module?

Training can be your best friend. But it can also be a big waste of time and money, either because the training isn’t what it’s cracked up to be, or because you don’t put effort into doing the work, testing out the strategies or knowing what to expect if you do.

Have you ever bought training that promised to teach you how to get traffic, subscribers, money and grow a successful blog?

Only to discover that, having shelled out all that money it cost you, done the work, put the tactics into action, you’re nowhere near the results promised?

Did you blame the training? Or yourself? Or did you never get passed the first module?

Training can be your best friend. But it can also be a big waste of time and money, either because the training isn’t what it’s cracked up to be, or because you don’t put effort into doing the work, testing out the strategies or knowing what to expect if you do.

In short, most training fails for TWO reasons:

1. It’s just crap.

2. You don’t know why you’re buying the training.

All you can do with Number 1 is ask for your money back.

Number 2 happens because you don’t know what end result you want for your blog (e.g. you don’t know – beyond get traffic – make money – what you want a blog for).

You have no idea why you’re doing what you’re doing. You have no idea why experts are telling you to do whatever it is they’re telling you to do. You have no idea if what they’re telling you to do is right for you and what you want to achieve (or why it’s failing).

It’s not your fault. Sometimes the desire to finally get traffic, make money and get your voice heard above the crowd can turn blog training into a maze.

But it shouldn’t be. If you’re willing to put in the work. If you know why you’re investing in a particular training course. If you know what you’ll be getting out of it …

Not only can well chosen, quality training change your fortunes big time, it can also open doors to you with influential when you invest in quality training.

This post will help you chose the right kind of training for you.

The Little-Known Reason Why The Right Training Can Be Your Best Investment

By far the best way to get access to a popular, influential blogger is to invest in their training. Some of the bloggers I read who are making waves in their topic after only a short time, have done so by investing in training and becoming active students in the course forums.

If you want to start a blog that gets traffic, readers, subscribers and makes money for you, investing in quality training from people who know what they’re talking about and can highlight real examples of what they’re teaching you can really pay off for you, BIG time.

Trouble is, how do you know if a course is any good or not? How do you sort the wheat from the chaff and save your hard earned cash from going down the pan?

Here are some tips to help you invest wisely…

These questions are what you should be asking yourself, before, during and after you’ve signed up to any training. The reason: You want to know that your investment is working for you.

1. How does the course make you feel?

Does it fill you with confidence? Does it inspire you with new ideas? Does it supply the “missing link” that makes things fall into place for you?

2. What valuable information does the course creator give away in their introductory webinars?

This is important to watch out for because if this is just fluff, a lot of filling and talking up the course creator’s own life history, or own experiences, it’s probably showing you what the course is full off too.

3. Does it have a ring of truth and trust about it?

Trust your gut because it has your best interests at heart. You know if something sounds too good to be true.

If you want to find out if what’s being promised or talked about then take time to find out. And part of this is …

4. What kind of guarantee is there?

Does it sound like it gives you enough time to try out the course (at least a little bit and enough to know if it’s going to work for you)?

In truth, 30 days is not a lot of time to try out a course, especially ones that “drip” training to you over a specific length of time, for example, every week.

60 days is better. 90 days is better still. Of course, it depends on the length of any training you’re thinking of investing in. And the amount of content. And the time or commitment you have to devote to following through with it.

5. Who else is promoting it?

If a training is good then there will be several other influencers promoting it to their audiences. This can be a good guide for a training’s quality.

Here are some further questions to ask yourself here. Are these other influencers people you’ve heard of? Are they people you like the sound of?

6. Does the course promise a specific end result that you’ll get at the end of the course (and does it dovetail with what you want to achieve)?

This is such an important question to ask yourself and to ask of any training.

Too many people (me included in the past) jump on any training that promises them results that don’t actually mean anything. If you’re desperate for traffic and you get pitched by training that promises you traffic, you probably try it out.

What you should be doing is looking for influencers who are doing what you want to do (with a message that resonates with yours) and following them.

Then reading their content for several weeks, or months even, subscribing to their email list and asking them questions. When you do take note of what their responses are like? Are they friendly? Are they interested in you and what you’re doing? Are they able to answer your questions?

7. Do you have the time and incentive to follow through with it?

Hugely important. It’s tempting to buy a course and think that’s all you need to do to get results.

Quality courses that deliver take time, no – demand – time. Do you have that time? And do you have the incentive, the real need and wish, to follow through and do the work?

8. How much access do you get to the course creator? What kind of access?

Remember, what the biggest advantage of any quality training is? It’s access to the influential blogger who created it. You should be checking out how generous they are willing to be with their time?

Do they offer live Q & A sessions where you can actually ask them questions either over Skype, or Webcast? Do you get their feedback (without having to pay extra)?

This matters because it shows they’re willing to be accountable. They’re not hiding.

9. Remember, if you want to have a success blogging business, without traffic, nothing else will make your blog successful.

This is the main reason why most courses about how to blog fail people who invest in them. It all sounds wonderful, until you realise that to make anything that the course is teaching you actually work you need traffic. Without traffic no tactic or strategy can (or will) work.

I had this experience with training for growing my email list. It may have worked but I was struggling to get traffic. Without traffic, no training could help me build an email list, no matter how good.

10. Is there an active forum and/or Facebook group?

A place where students of the course can get together to exchange ideas, support and help each other out? How active and up-to-date is the activity and response? What are students talking about and saying about the course? Does the course creator join in?

11. Are you clear on what end result you want out of the course?

I don’t mean just the end result that the course creator tells you that you’ll get. I mean, are you clear on what the extra tools, tactics and strategies are that the course is going to give you in order for you to meet your desired end result?

Your main reason for buying a course should be to fill in gaps. Gaps in your knowledge, skills or strategy. This is why it’s important to know what end result you want out of your blog because you’ll know where these gaps are.

12. How old is the course (and has it gone through any recent updates)?

A great course proves its greatness by how long it’s been going for. Jon Morrow’s Guestblogging course is 5 years old. It’s recently gone through a full update to make it relevant to today’s guest blogging strategy. Jonathan Mead’s Trailblazer course has also been updated completely.

A course that has been around for awhile is one that is standing the test of time (and delivery of results). But the real test of any course of training you’re thinking of buying is – how many people have passed through the course and are getting those promise results?

Start checking out who these people are by clicking the links in testimonials, look at the blogs of those giving the testimonials – do you like what you see and would you be proud to do the same?

These questions won’t stop you buying courses that you don’t need, or that don’t work for you. Only you can stop yourself falling into these traps.

What these questions will do, is help you decide your motives for buying a course and, if spending the small fortunes a lot of them ask for, taking the time and effort to actually work your way through it, is really worth it.

Some important warning signs to watch out for …

1. No money-back guarantee

Frankly, this is stupid. But amazingly, you’ll come across some courses that don’t offer any money back guarantee.

The reason given here often is that the course is either so great that you’ll love it and never want your money back. But this is always a big warning sign for me because yes, the course might be brilliant and deliver everything it promises, doesn’t matter. It just screams: WARNING! Again, check out the results of any students I suggested you do in point #12 above.

A guarantee is always good practice. It shows the course creator has faith in their product and their students.

A guarantee creates good will.

2. Short guarantee periods

30 days is not really time to check out if the course is right for you. You’ll only just touching the surface of whether the strategies you’re learning to implement work. Or not.

60 days is better.

90 days is even better. At least, you can get a real feel for what your results will be within what amounts to 3 months.

3. Webinars That Offer Training, But Are Just Hype

You probably know the type of webinars I mean.

They come in the guise of “Training”; offering you important information, or even steps to getting traffic, making money. etc. But they’re just leading you up to their big sell.

Or similar, they offer training on how to get traffic, build your list, etc.

But they tell you that you’ll only be able to get real results if you buy their course (or service, or product).

4. The Sales Page, Or Free Introductory Training Is Better Than What You’ve Bought

Unfortunately, you only discover this one after you’ve bought it. This happened to me on the first training I bought.

I had followed through a brilliant free training course on how to start a blog and was so impressed with the results that I jumped at the chance to buy the paid “in-depth” blogging training that promised to take students from where the free training stopped onto more advanced techniques.

The price was under $100 which did surprise me. This was mainly because the free training was so well done that I imagined the person behind it might want to recoup the costs it had no doubt taken to create it.

Anyhow, so taken with the free training was I, that I overlooked this little warning sign and bought the paid training.

Garbage! Four “modules” that were all 3 to 4 pages of type long. No videos. Nothing new to learn or discover.

It put me off reading the creator’s blog.

Which is a pity because I’d enjoyed reading the posts I had read. But I felt conned. That’s not a good feeling. In the 4 years since, I still haven’t revisited that blog.

5. A Lack of Promotion Either On The Creator’s Blog, Or Anyone Else’s Blog

A good course has influencers promoting it too. Even just one or two.

This is a good sign that a course is at least good enough for an influential blogger to risk their reputations by promoting it to their own audiences.

When you can’t find anyone else promoting (or even talking about) a particular course, or training, it’s a sign that it’s probably not all it’s cracked up to be.

Not only that, but if there’s a lack of promotion on the creator’s own blog then that’s a big, loud warning to stay away.

And, I’m not just talking about a lack of testimonials. Although these are good to have, they’re not what you should be deciding to buy a course on alone.

If there are testimonials from people talking about how stoked they are with the results they’ve got as a result of what they learnt through a course, check out their claims. Visit their blogs.

Trust your gut when it comes to deciding if what they’ve said in their testimonial sounds true.

6. The Course Creator Is Nowhere To Be Seen or Heard

You may come across this and when you do, it feels like a real let down.

Instead of leading the course training (even just some of it like live Q & A calls), they’ve got their staff or assistants doing the training.

What’s going on here? All I can say is that, for me, an absentee course creator is an odd thing and it suggests that they’re not really interested in what their students are learning.

Any training should at least inspire pride in its creator for what students are learning and achieving by investing in their training. They should boast about the results their students are getting. This means joining in with them as they go through the course.

What’s Your Experience of Training Been?

You may have bought some crap courses in your time and you may have bought some gems. I know I have. What I’ve learnt about the difference between them is what has helped me write this guide for you. It’s purpose is to help you invest in really good quality training that gets you the know-how to get the results you want.

The commitment you make to a course, no matter how excellent, will be the test for whether you get what you really want out of any course.

Got questions about choose a course, how to know if it’s right for you, or how to discover what your desired end result is you want out of having your blog? Ask below and I’ll be happy to answer.