On November 2014, Google announced that they will revamp their algorithm to favor mobile-friendly websites and recently, on April 21, the roll out became effective. The update will change the way websites are ranked when users search for them using mobile devices.
You might be scratching your head now and wondering what a “mobile-friendly” website is. It is simply a website that is optimized for viewing on different mobile devices depending on the screen and resolutions. The design adapts to the available viewing space so that users will have a convenient experience.
Now, what does this have to do with your site? According to the same blog post from Google, they will “punish” websites that are not mobile-friendly. To what the extent of punishment is, we can only speculate. However, you can easily avoid this punishment by converting your existing site into a mobile-friendly one. We’ll give you five reasons why you should do this now.
Excellent User Experience
According to a ComScore study, at least 73 million Americans accessed the web via a mobile browser in 2010. Seeing that a website is essentially a tool for sharing content, a mobile-friendly site will be easier for your users to absorb or pass information. A mobile-friendly site is designed mainly for the user so if your visitors are browsing via their phones or tablets, they can view all of the site’s content as easily as a desktop user. This enhances user experience because they do not have to zoom in or out whenever they want to read a post.
Faster Website Load Speed
These days, users get bored when a website takes more than 10 seconds to load. Customizing your site to make it mobile-friendly will load faster because the code is structured in a way to make it mobile device compatible.
A mobile-friendly site is an advantage because it is a stand out amongst your competitors. A mobile site ensures that your audience’s attention is captured because they have good experience browsing through the pages. Moreover, a mobile ready site has become the industry standard so by staying in sync with Google, you are ahead of your competitors.
Increased SEO Benefits
Making your site mobile-ready will reap benefits in the long run, especially in rankings in major search engines. A mobile-friendly site is good for search engine optimization (SEO) because there’s no risk of getting into duplicate content issues and your desktop efforts will automatically be converted into mobile version. Also, because it is recommended by Google.
A mobile-friendly site can be accessed anytime, anywhere. This connectivity presents unparalleled opportunities with your audience in so many ways, anywhere they may be.
If these five reasons are not enough to convert your site into its mobile version, consider these as well:
• Mobile-friendly sites make your viewers stay longer because they see your content in a more functional way.
• Reports are consolidated because site analytics tool such as Google Analytics can now handle multiple devices and responsive reporting.
• If it is design that you’re worried about, don’t be because a mobile-friendly site maintains a consistent design across devices.
• It is a preparation for the future. As search engines are noticing the impact of mobile users, it is only fitting that you are prepared as early as today.
Aside from “a must” for all kinds of sites, a mobile-friendly site is also an investment—not just in terms of appearing in search engines, but also in giving your audience the best browsing experience.