“Content is the king.” How many times have you read this statement all over the internet? You are probably wondering why. That is because content is really the master when it comes to internet marketing as this is one of the most effective way for attracting customers – no other things do better than contents.
People in the internet often look for a good read when they are surfing the web or if that’s not what they were initially looking for, they would sure stop and read contents they come across to in search engines and social media sites; thus, content is always an eye catcher.
Furthermore, visitors and search engines love content-rich websites. With that being said, companies opt to content development in order to be in top of their niche as providing content will position the brand as a trusted advisor. People would trust the company more if they are able to produce a content that would heed to their concern or entertain them.
Now it is easy to know which people you would want to target when producing content and in fact, it is also easy to produce one. The challenge is producing a content that people actually care about. In order to be able to do this, you have to consider what your prospects will be looking for when they are in search for websites—and no, that does not count direct selling.
As stated previously, people look for a good read whether it is out of boredom or for research; hence, they wouldn’t notice contents that are all about how a certain company is the greatest thing that happened in the world. They would want something that they can put to good use.
Example you are a provider of web development services, you would most likely attract customers on your targeted niche when you produce a content where you would share your knowledge on web development. You can discuss about new trends in web development or how to troubleshoot a certain error that most web developers encounter.
In other words, create a content that would answer the problems of your target market. By engaging in forums and social media sites, you will most likely see people trying to look for people that can answer their problems. By doing that kind of research, you can have an idea on what to write about on your content – Simple but powerful.
In addition, you can also use Google Trends in order to determine what people are searching for when they are online. Google Trends shows the amount of interest of users of the internet and you can utilize that as your main topic for your content. Furthermore, there is a “related” section in Google Trends where it will show other related terms with the keyword you placed that you can also use for your content as in some cases, these related terms may be more searched than the keywords you are targeting.
Keeping your Contents Intact
Now that you know what to do with your content and caught the attention of the readers (and probably gained positive feedbacks), you will then want to keep your previous readers interested. Being able to create a content that dominated the scene for a few days is not enough. Sure, you gained good publicity and possibly interested prospects, but you can easily lose your throne faster than you got it. People move on and they won’t fawn over your content too long, you have to keep them attracted by continuously producing relevant content.
With your other contents, you have to make sure that they are correlated with each other. Why? One reason is that people who were interested your previous content will, most likely, also be interested to contents related to your previous posts. Therefore, if you are able to produce relevant contents that are all related to each other, you will give people the idea that you are not only really skilled and knowledgeable, but you are also a leader in your targeted niche because you know a lot about it.
Also, remember that people generally curious as they are constantly looking for something that would add to what they already know. So after they find your content, they will surely have back-up questions regardless if they learned something or not; hence, it would do you good to produce more contents in relation to what you previously wrote.
By doing so, customers will also understand your company and your site better because if you add different variations of unrelated contents, they will just get confused with what you are trying to showcase.
With that being said, you should make it a point that all of your contents are related with each other. If you are stuck with thinking what topics to tackle or how you can expand your contents, there are tools you can use to help you such as keyword generating mind map tools (i.e. Wiki Mind Map). This tool will give you related terms on your keyword to aid you when you are having a writer’s block.
Ultimately, producing a relevant content is not a walk in the park as you would really have to think about how to catch the readers’ attention, what to write about as well as how you will correlate your articles with each other. However, it is truly worth it as if you succeed in this endeavor, you will surely gain more customers and possibly be on top of your niche.