If you’re not considering YouTube marketing for your business growth strategy, you’re missing out on one of the most powerful marketing platforms at your disposal.
YouTube gives you the opportunity to establish your business’s unique brand and personality through video. If you’re just starting out on YouTube marketing and don’t have a specific strategy in mind, check out these tips to create great videos and attract more viewers.
Keep it Short and Simple
Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested.
This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely.
There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most.
If you have the need for longer videos, simply split them into small segments – this is another great way to keep your visitors hooked and make them want to come back for more.
Use Humor in Your Videos
If YouTube marketing is an avenue you’ve attempted before or if you simply have spent some time watching videos, you’ve probably noticed how many ‘likes’ funny videos get. Even videos that are rather simple, cheesey or sub-standard quality.
That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos.
You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.
Consider Quality Over Quantity
With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition.
It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content.
And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.
Set Engaging Titles
When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video.
The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results.
Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.
Promote Your Videos
YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms.
But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience.
Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google Ads and Facebook Ads that will help you earn more exposure for your videos.
YouTube marketing is a great way to generate traffic, as well as interact with your customers online. Just remember, even the best video you can muster is meaningless without proper promotion.
If your audience isn’t seeing your videos, are they worth the time and effort to make?