1. What’s Your Goal
Many small business owners live with the old adage “if you build it they will come”. But in today’s growing web market, this could not be farther from the truth. When building your site, the first thing you need to think about is what exactly is the goal of the site? To generate leads? Sell Product? Provide a quality brochure site to enhance your traditional marketing campaigns?
Depending on what the overall goal is crucial in successfully launching a site that will work for you and your business. Whichever the goal, there is a way to design a website properly to engage users in a way you want them to interact on your page. Designing an informational brochure site that just gives you a nice marketing presence is a far different design and layout than a site where you want to generate leads.
2. Evaluate Your Content
As we always say, “CONTENT IS KING!” Understanding your business and what your customers or potential clients would be interested in always is the first step in generating content. For example, a contractor who is building a website needs to understand what potential customers would be interested in when searching for a contractor.
Instead of the basic “we’ve been in business for 30 years”, quality content comes down to testimonials, past projects, photo galleries of your work, and even frequently asked questions. Whereas a website for a law firm may be more informational with the content focused around results they’ve had, what areas of law they practice, frequently asked questions, and more about the individual lawyers experience.
Common Questions for Quality Content
What does your website say?
Is the content unique?
How useful is the content?
Does your content match your business goals?
How often are you updating your content? Is it outdated?
Surprisingly, quite a few clients we work with don’t have Google Analytics installed. Google analytics is a free tracking service that Google offers and has the ability to really drill down in to how your site is performing, but even from the broad level of how many people come to your site, what pages they generally go to, how long they stay on the site, and even how fast they land on the site and leave. Even just the broad analytics can really tell a lot about the effectiveness of your web presence.
Set Up Your Google Analytics Account: http://analytics.google.com
If you need help setting this up or reviewing your performance, please reach out to us!
4. Take advantage of free local business directories
There are a few great local business directories that are completely free. Get your business listed in each of the directories below and you’ll see a boost in website visitors and hopefully a boost in business too. Just be careful though, a lot of directories out there will try and get you to purchase upgrades or “enhanced listings”, you don’t need to do this. Make sure that you have a live link in your listings page though!
5. Check your Competition Sites
Start by doing a search on key words you hope to rank for and see what competitors pop up. You can usually get some great information and ideas from competitor’s sites that are ranking well. NOTE: Make sure you DO NOT copy any content from your competitors’ sites and put it on yours.
6. Review Your Own Website and its Effectiveness. You may LOVE it but it doesn’t work
Yes, we understand you could absolutely love your website, and taking a hard look at its real effectiveness is tough. But reality can be far different. Some of the most beautiful sites we’ve seen are by far the most ineffective for that particular industry that it’s in. Matching a quality site design that is effective can be a tough task, you want to give the best possible image for yourself and business, but at the same time don’t want the site to have a bad user experience.
7. Start Blogging
We know, we know, blogging can be time consuming, but at the same time can really help put your brand out there! Some of the benefits of having a blog include gaining visibility as a thought leader, engaging customers in dialogue, and providing valuable search engine optimization benefits just to name a few! But ultimately the biggest value is that you are humanizing your brand.
The popularity of online video has been growing leaps and bounds over the past few years, and is showing no sign of slowing down. Producing a few quality videos for your business can really be a way of showcasing your company, the work that you do, and providing an even stronger visual to potential clients and customers. Along with this, video is increasingly showing up in the search results of the major search engines, providing a quality back link to your site and an even great chance to be found by your target market. Video doesn’t have to be expensive; you can get some great work done at quality prices.
9. Know Your Keywords
It does happen that we come across clients that ask us to review their web presence and provide us a list of keywords or phrases they’d like to rank for. After reviewing the key words and phrases and doing some research on the web, it often turns out there are huge opportunities for other key words they weren’t aware of, while the ones they wish to rank for barely are searched. But even structuring your website to be able to have room for the keywords and phrases is important too, repeating a word or phrase can be detrimental to your site.
Key Word Research can be tough with all the tools and tips out there, let us help you figure out the words and phrases that will help you most!
10. Contact us!
We can help your small business rise above the rest. Contact us so we can discuss your business and your basic goals – our initial consultation is free of charge.