If you’re building a content site, one of the biggest problems you’ll have is filling it with good, keyword rich content. Even if you’re an expert on a certain subject, it’s difficult to write about that every single day, day in and day out. At some point, you’ll run dry, so to speak. But your need for content doesn’t stop.
One thing you can do to solve this problem is to buy content. There are several ways to do that. You can buy what’s called PLR (private label rights) content, or you can just hire someone to write your content for you. Let’s talk about both of these.
Private Label Rights content is any content that someone else wrote or otherwise made, which you buy. You also buy the rights to put your name on the content and make it look like it’s from you. In a way, this is similar to hiring a ghost writer. The writer writes the content, and you pay them for the right to claim it for your own.
There’s nothing unethical about this. About 80% of the non-fiction books in your neighborhood bookstore are ghostwritten. The writer is doing nothing more than selling a service.
The difference between PLR content and something that’s ghostwritten is the PLR content is sold to more than one buyer. This is kind of like an artist making copies of a print and selling the copies. PLR articles are generally sold to a limited number of buyers, 25, 50, or 100. Something like that.
Buying PLR content is about the cheapest way for you to get content that you don’t have to write. You can buy 10, 500 word articles on most any topic for $4 to $10. Once you purchase the content, you can re-write it, use it as it, cut it up and use it, use it with other content. You can give it away or you can sell it.
Hiring a Freelancer
At the other end of the cost spectrum is hiring a freelance writer to write your blog posts or articles for you. You can do the same things with this content that you can do with PLR content. The only real difference is your content written by a freelancer is unique. It’s not sold to other people.
Of course, there’s a cost difference. At the low end, freelance content should cost you $4 or $5 for 400 to 500 words. At the high end, this could cost upwards of $25. More experienced writers usually charge more. Also, writers from third world countries can charge less.
Either way you go, at some point you’re probably going to have to buy some sort of content in the future. If you’re going to hire a freelancer, then make sure you get an article or two from them so you can see if they can write. Then order your content in small amounts until you’ve established a relationship with the writer.
Outsourcing your content is a great way to save money, and get quality content. Try it! You’re probably going to be pleasantly surprised.