Inbound Links: Quality Over Quantity


How do you decide where to put inbound links? First, you must think about your target audience. Where do these people go online? What are they looking for online? What are their interests? These are all good starting questions to figure out what relevant sites your target audience may visit.

If you are a sports store, your target is obviously interested in sports. Therefore, a good site to try to get an inbound link would be www.espn.com. This would be a great place for a link because of the high popularity of the espn website and the relevance to your website.

However, getting a link on such a popular site will be harder to do than on a less popular site. What if you are new to marketing and don’t really know that much about your target audiences interests? Don’t worry. If there is a competing business, they most likely will be able to answer that question for you.

This is where Google comes in handy. All you need to do is enter “link:yourcompetitionurl” into the search engine and all the websites linking to your competition’s website will be in the SERPs. This will give you an idea of the places you want to have inbound links.

Once you think you have found places you think your target audience might go, how can you decide if having a link on this site will actually help your ranking? As mentioned before, the popularity of the site will help you rank higher. However, there are some other factors.

If a website is older, Google will view it as a well established site. This will help your ranking more than a site that is only a year old. Wondering how you are going to find out the age of a website? Here is a link to a site that gives information on websites: http://whois.domaintools.com/facebook.com.

As you can see, I looked up facebook.com. If you scroll down, you will notice the record was created in 1997. Aside from age of a website, inbound links on .edu and .gov websites will also have a greater impact on your ranking than other sites.

These sites are also more established and Google recognizes they won’t link to sites that aren’t credible. You should also consider if a site has too many links.

If a site has thousands of outbound links on its website, Google won’t see your link as an important one.

Aim for credible sites that are relevant to your site when creating inbound links and you should be off to a good start!