According to a survey in April of 2016, there are approximately 6.5 million Instagram users in Malaysia and still growing. Though we can consider the number as quite low, it’s still quite huge as there are only 31.7 million people living in Malaysia.
That’s 20.5% of the country’s total population.
Among this 20.5% IG users, there are a couple of personalities that dominate in terms of the number of followers.
If you are running a business and wanting to compete in social media through Instagram, you might want to consider checking out the top IG users in Malaysia.
But looking at their profiles, maybe you are wondering “How can I learn from these users in terms of my Instagram marketing strategies?”. Having a hard time? Let me grab you by the hand and show what you can learn from Malaysia’s top Instagrammers and how you can apply them to your business online.
Showcase your main assets
Let’s take a look at Nora Danish’s Instagram account.
Nora is a Malaysian actress, model, and television host. She’s one of the most popular celebrities in the country and she has 4.5 million followers in IG.
If you will look closer, her account doesn’t show her normal life routine. It shows most of her modeling stuffs, she portrays the look of a real model, and she lets people know that she’s not an ordinary individual. In short, she showcases her main assets through her Instagram.
In the world of online business, you need to showcase what you can offer to the table without hard selling anything. Don’t be afraid to show the world that you are a force to be reckoned with.
You can do it by sharing your recent success through a group photo, or share your recently published guide for your target audience. Whatever you think that will help in ramping up your social media presence.
Share the backbone of your success
Zizan Razak is a Malaysian comedian who loves to share behind the scenes in his Instagram Account.
That’s another way of telling people the story that’s happening behind you. And with this strategy, he managed to garner a total of 3.8 million users in Instagram.
He shares the people who work with him in the set, places they go, and almost everything that his team does. This is also a way of showing appreciation to the people who make you successful.
Have you shared about your top employees in Instagram? Or are you letting your people know that you appreciate them by posting a picture of your team in your IG account?
This might not be the biggest Instagram strategy, but it will give your target audience a good feeling about you and your team.
Showcase your achievements
Sharing your achievements with your followers is one of the best ways to promote your business.
That’s what Noor Neelofa Mohd Noor does every time she gets a new award, or got featured in magazine. She may not have any business to promote on her Instagram account, but she is really good in promoting stuffs that are relevant to her especially when it comes to career achievements.
You can adopt the same thing as well if you are a business owner. Sharing your achievements to your followers in Instagram is one way of thanking them for being part of your business growth.
This will give them a sense of appreciation and eventually wanting to engage to your business in the future.
Tease your followers
Ling Big Yong might not be one of the biggest Instagrammers in Malaysia when it comes to the number of followers.
But what he does is one that businesses might want to adopt – Showing sneak peeks.
Filmmaker by profession, he loves to show his shortened videos to his followers, making them more curious to check out all his videos in Youtube.
People in social media love to see sneak peeks regardless of anything. And if you want your followers to get excited with your offers, tease them. Be it video or image, make something that will make your followers expect something big.
Well established brands especially Coca-Cola love doing this. So should you!
Keep your images to your expertise’ vibe
Sharifah Nor Azean Syed Mahadzir Alyahya is a Malaysian actress, model and TV host.
If you check her Instagram account, majority of her images are geared towards her modeling.
This contributes a lot to her identity as a model and she may not be aware of it, almost all of her images are themed based on her profession.
As a business, having a strong brand identity is critical when positioning your company to your target audience.
That is why making a content theme as part of your Instagram marketing strategy plays a very big role especially if you want to relay a specific message to your followers.
Post simple yet powerful images
Images are one of the biggest ways to capture people’s emotions.
Emma Maembong posted the photo above and it got 14k likes.
The image may not be originally came from her, but the fact that she’s one of the most popular icons in Malaysia, it got a lot of attention.
That’s the power of posting images that catch people’s emotion.
As a business, having a content theme that geared towards the business’ objective, it’s still effective to post random powerful images.
That will give your content plan a good mix of owned and shared assets.
And according to a study, people lose concentration after eight seconds. That is why it is important to share something that will grab their attention and concentrate to you what you share. This can be done by posting clear, meaningful images that don’t require a lot of thought.
Give credit to your followers or connections
Just like Facebook and any other social media platforms, Instagram offers a feature called @Mention. It simply tags other people to your post.
On the example given above, Siti Nurhaliza Tarudin has given other Instagram user a credit for taking a good photograph while she was performing.
And she mentioned that IG user on her post using a @Username feature.
For a business having a huge number of followers in Instagram, it’s inevitable that someone will take a picture of your product, or your store and post them in their accounts.
Reposting images and tagging the person who originally shared the content will not only widen your audience reach but will also help the other person gain exposure online.
So it’s a two way exposure and both parties will benefit from this feature.
These are some of the most powerful Instagram strategies you may apply to your business.
Experimenting and testing other strategies will give you a huge advantage over your competitors.
If you manage to see unique Instagram marketing strategies from Malaysian’s top instagrammers, you can drop them to the comment section below.