On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent.
“Protecting the privacy and security of our users has long been an essential part of our mission,” says Google, Inc. CEO Sundar Pichai. Yet, in October of 2018, there was a similar breach of privacy which also provided outside app developers with Google+ users’ private information, including full names, email addresses, genders, birthdays, photos, places lived, relationship statuses, and occupations.
It was after this glitch that Google initially announced the demise of Google+, which was to be terminated in August of 2019. Considering the second privacy violation, the date of termination was moved up four months to April 2019.
So, with all these major changes from Google, which platform(s) are most practical and provide the most security for your company?
Google My Business (GMB) is presumed to be the platform of choice for business owners. GMB is a free tool for businesses to supervise their online presence throughout Google, including Google Search and Google Maps.
This platform allows customers to find your business’ location as well as inform them about your business, its hours, and contact information.
Within your GMB account, there is a section called Insights which offers new analytic features. Among these are queries used to find your business, customer actions like visiting your website, making phone calls, and direction requests.
The platform also allows business owners to place ads, write posts, upload pictures, and update company information. Another aspect beneficial to business owners is that GMB allows for customers to leave a review of the company and compiles them in an easy-to-read list.
These reviews can be responded to by the business owners.
Other Social Media You Should Use for Your Business
Social media is the basis of which most customers are going to learn more about your business. Many companies use various social media platforms to not only connect with their customers but to gain visibility throughout the internet as well.
It is most beneficial to your company if you utilize multiple social media outlets to market your business. But which ones are worth it?
The most professional social media platform and allows businesses to network with other people or companies and draw potential customers or clients to your business.
On your company profile, you can share any awards bestowed, your accomplishments, and post in detail about current and past projects. In addition to these features, you can post and share articles, videos, and photos on your newsfeed with your network of connections and followers.
You can even develop your own articles using LinkedIn Publishing. Another great aspect of LinkedIn that is ideal for business owners is the ability to list job openings and review applications from potential employees.
LinkedIn is a one-stop-shop for all your social media, marketing, and business development needs.
Has specific pages and profiles for companies and business professionals. These provide the business with analytics, ad opportunities, and the ability to post events and updates along with photos and videos.
Keeping your clients and customers up to date on all that’s happening with your business has never been easier or more condensed into one outlet.
Facebook Messenger also provides more interaction with customers. Messenger allows customers to directly message a business and discuss any questions or concerns they may have.
Is perfect for sharing photos and videos from company events and posting promotional graphics to market your products or services.
There is a business profile option which will allow you to connect your email address, phone number and website at the top of your Instagram page.
Interaction with customers and clients is extremely simple with Instagram’s comments which, depending on your privacy settings, give anyone the ability to write a comment on a post.
Is another great social media platform for businesses to post last minute updates to their followers about promotions, events, or cancelations due to weather. In addition to these updates, Twitter is also a great source to repost from Facebook and Instagram.
Not sure which social media platform is best for your business? Focus on what your company is providing to the public. If you have a lot of photographs to share with your customers, Instagram is a great option to allow your pictures to highlight your business.
If your business hosts a lot of events, consider utilizing Facebook to create ads and invite customers to these events. Additionally, Twitter is great for making quick updates to schedules and keeping in contact with clients.
If you still aren’t positive about what platform to use, start with one you are personally using.
This way, you already have some experience with the platform and can utilize your prior knowledge to increase your business’ exposure.
You may find that you want to have presence on more than one social media network. Being present in multiple areas will increase your company’s visibility and help you reach more potential customers.
Managing Multiple Social Media Accounts
It may seem as if managing multiple social media accounts can become overwhelming. However, there is no need to fret. There are terrific software programs that help consolidate all your social media accounts in one space. Among these are Hootsuite and Buffer.
Hootsuite integrates multiple types of social media outlets such as Facebook, Instagram, and Twitter into one interface. Other sites such as YouTube, LinkedIn, and WordPress blogs can be incorporated.
If you have multiple businesses or organizations you manage, you may add these organizations along with all their respective social media accounts.
Buffer is very similar. You can include multiple organizations as well, and each may have multiple social media accounts. Among those covered are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
These integrations are wonderful because they provide you with the ability to create a singular post and share it on all your social media platforms with just a few clicks.
You can also schedule your posts to go out at a later date or time, even months in advance! Both Hootsuite and Buffer provide analytics and the ability to respond to all your comments within the same window.