32 Google Extensions That All Marketing Professionals Should Know


There’s a good chance that you have used these extensions before. Perhaps you have only seen a few icons next to the navigation bar when you are in Google Chrome, without knowing very well what they are. Well, those little icons are the famous Google extensions and were created to make your life easier.

Extensions are like applications that you install in this browser and that, like the apps on your phone, fulfill specific functions that make the user experience better.

When you install Google Chrome, YouTube , Mail and Google Search are automatically installed . However, the variety and number of extensions is enormous: there are them to increase your productivity, to play, to improve online security and a lot more.

The best thing is that many of them are free.

All Google Chrome extensions are found in the Chrome Web Store. You can access it here or entering from the Google Chrome menu in More tools, Extensions.

There you will see the extensions you have installed and when you click on Get more extensions, you will enter the Chrome Web Store page.

Today I want to introduce you to 10 of the most useful and popular extensions. I divided them into categories according to their theme. I hope they are as interesting to you as they are to our team in Poxse Digital Marketing.

Google extensions to improve your productivity

1. Explain and send screenshots

Most computers have the option to take screenshots. However this extension also gives us the option to take only one area of ​​the screen, edit it, add notes and share or download it.

As you can see, in the Chrome Web Store there are several similar extensions, but this is my favorite because it does not ask for access to your private data and it has a very clean and intuitive interface.

2. Google Translate

This extension allows you to translate from a single word to an entire page in seconds. You can even listen to pronunciations!

Just select the unknown word and the Google Translate icon will automatically appear.

3. Any.Do

It is an extension for making to- do lists, scheduling reminders, adding notes, files and ordering tasks by folders. The best thing is that it syncs with your different devices, so you can use it from anywhere. You will see that it is very easy to use and will help you organize your time in an effective way.

Extensions to protect your online security

4. Click & Clean

If you are paranoid like me, this extension is for you! Click & Clean allows you to thoroughly clean your browser to protect your online privacy : it deletes the browsing history, cache, temporary files and cookies.

It also allows you to scan your PC for malware and various other functions.

5. Ghostery

Let’s say that it is normal for some sites to track our online activity, as this is often done for advertising purposes. The problem is that there are those who do it in order to sell our data, or harm us in even worse ways.

Ghostery lets you see those trackers on every page you visit, allowing you to block the most dubious.

6. HTTPS Everywhere

https is the secure version of http . Not all pages offer that secure connection, and entering your data on these types of sites can be dangerous.

This extension automatically switches thousands of sites from http to https, protecting you against various forms of surveillance and data theft.

Digital Marketing Extensions for Google Chrome

7. Hootsuite Hootlet

And yes, it turns out that Hootsuite has its own Google extension. It is ideal for community managers, since it allows you to share any page you are on on social networks , without having to cut the URL, shorten it, paste it, etc.

With this extension you can select texts and share them directly on social networks, you can also publish images, videos, posts and more, without much effort. An extension that will surely save you time and facilitate your day to day.

8. MozBar

The Moz extension makes SEO work easier, as it provides instant metrics on any page or SERP, determines domain authority and page authority, and exposes different elements of each page you visit, among other useful features.

Almost all of them are free, but you can access more advanced ones by subscribing to the pro version.

9. Check my links

When you surf the Internet, there are few things more annoying than a broken link. These not only affect the user experience, but are also detrimental to organic positioning.

Check my links tracks all the links on your website, identifying which ones work well and which need repair . Nothing easier!

10. Social Meter

Social Meter lets you see all the interactions that the different pages have on social networks Facebook, Google +, LinkedIn, Pinterest and several more.

Thus, if for example you write an article, you can see the interactions that it has had and determine the reception of the content.

11. SEO and Web Analysis

This tool developed by WooRank offers in-depth SEO analysis, allowing you to review over 80 criteria.

Among the most interesting criteria are the estimation and positioning of traffic, the distinctive audience, Adwords traffic and the location of visitors.

12. SEO Site Tools

SEO Site Tools is one of the most powerful SEO plugins, showing nothing more and nothing less than a collection of information about the page you are on.

It is basically divided into six main parts:

  • page data (includes data from Google, MozBar, Alexa, Yahoo! etc.);
  • elements of the page (Meta data);
  • social media (Facebok, Ywitter, LinkedIn etc.);
  • page terms;
  • server / domain information;
  • suggestions.

13. SEOquake

SEOquake is a plugin that allows metrics to be analyzed in a much more organized way.

Like MozBar and SEO Site Tools plugins, Quake provides an overview of information that can save you hours.

14. Majestic Backlink Analyzer

This Majestic plugin brings the most accurate backlink analysis than any other program. Through this it is possible to know the number of links, the “trust flow” and the “citation flow” of your site or blog.

This is an SEO plugin that works in the freemium style, that is, you can use only some of the functions for free. Similarly, it is worth knowing even if it is the free version of this incredible plugin.

15. Open SEO Stats

This plugin shows the SEO situation of a certain page, based on databases such as Geo IP Location, Whois and Alexa, in addition to checking backlinks, indexed pages and much more.

16. SEO SERP Workbench

This tool allows you to verify the positions of your site and that of the competition in various search engines, given a certain keyword.

17. Page Analytics

If you have a website or a blog, you will certainly already know Google Analytics.

If your site already has Google Analytics installed, this extension will create a visual interface to analyze the clicks received on your pages.

It will form a kind of heat map that highlights the parts of your site that have received the most clicks.

Just install the extension and configure it to collect the data from your Google Analytics account. For that, it is necessary that you log in to your Google profile.

It is important to remember that this tool works only with one Google account at a time.

18. Google Similar Pages

Google Similar Pages allows you to easily find pages similar to the one you are browsing.

This extension facilitates the research work of the SEO Analyst, allowing important references to be discovered with just a click away.

The tool is still in the testing phase, however it helps a lot when looking for references is the issue.

19. Goo.gl URL Shortener

Goo.gle is a site to shrink URLs, that is, it transforms huge links into small URL addresses.

It was designed to facilitate the work of those who are in charge of shortening those links basically every day.

20. Pocket

Pocket is a tool that saves articles, videos and all kinds of links so you can see them later.

It works on both desktop and mobile platforms, giving the agility and practicality you need when consulting the information that you previously filtered yourself.

21. Firebug

Through the analysis of this plugin, you can discover what is wrong with your HTML code or with that of your competition.

Firebug brings together all the experience that Mozilla Firefox developers already used for Chrome.

Remembering that with Firebug it is necessary to have a basic knowledge of HTML.

22. Typeform

Searching with Typeform is much easier. Now it’s better with the official Chrome extension.

With its intuitive interface, it is possible to create surveys or polls that may be available online.

23. Bit.ly

Bit.ly is a site that shortens the most famous URLs on the internet, as well as Goo.gl Shortener.

24. Simple Pomodoro

Pomodoro®- style counter that will help you with the productivity of your tasks.

25. Awesome Screenshot

Take screenshots of your page at once or select only the areas of your interest.

26. Diigo Web Collector

Save underlined texts, archive images and take screenshots with Diigo , this excellent plugin.

27. AddThis – Share & Bookmark

With this plugin you will be able to share content on basically all social networks in a faster and more practical way.

Facebook, Twitter and more than 300 other services are listed in this AddThis , so you can customize them.

28. IE Tab

Show web pages within Chrome , only with the settings of the old Internet Explorer.

29. Evernote Web Clipper

Use this extension to save all kinds of content to your Evernote account . Texts, images, videos, anyway … everything just a click away.

What’s more, in addition to saving, you can edit the contents such as freehand annotations, designs, markings, etc.

30. Redirect Path

This tool will allow you to do an analysis of the redirection of your page , verifying if the errors 301, 302, 404 and 500 are happening in your HTML configuration.

31. Linkclump

By installing this plugin you will be able to open, copy and save multiple links at the same time.

32. LinkMiner

Just like Check My Links, LinkMiner checks web pages and looks for broken links. And even better, this plugin also checks the metrics that appear in the search engines, giving you a great advantage over the competition.

Conclusion

Since you knew some of the best Google extensions, I must advise you to choose which ones to install and which ones not, since if you use too many you can affect the performance of the browser.

My recommendation is that you only choose the ones that you find really useful and that you use in your day to day.

Another aspect to consider is security. Not all extensions are created by Google and, as always, there are those who seek to take advantage of unsuspecting browsers.

So before you install any extensions, look at the number and level of ratings, read user reviews, and doubt extensions that ask for too many permissions.

I hope you found the Google extensions that I showed you useful. Do you already use one? Do you have any recommendations that you would like to share? If so, be sure to write it in the comments section!