How To Use Google Trends For Market Research?

Whenever we need an information, product or services, we will “Googling for answer”. A year in search Google received trillion search queries, the large data has become a reliable source for marketeers and students. Google Trends help us to do:

Competitor analysis between two or more brands – we take Proton and Perodua as example, Proton brand is began as leading local car manufacturer in year 2005, over the time number of searchers are drop drastically. While Perodua is steadily maintain it’s market share.

Perodua has a strong market in East Malaysia

Proton has a strong market in West Malaysia

Perodua all time most popular model MYVI, latest rising search is Alza and Axia

Proton all time most popular model SAGA, latest rising search is Preve and Exora

Industry analysis

Google Trend can be a good guide for someone who plan to run a new business. Below graph reflect that, readership is low among Malaysian. Bookstore business is not very encouraging.