In business, making a great first impression is one step into making new acquaintances to loyal customers. The same philosophy applies to your website. When someone visits your site, they should instantly have a clear understanding of your message and what you can offer to them. This sounds so simple, right? However, it’s not that easy to achieve because in reality, a lot of websites actually lack the basics; and if your business website belong in this category, then you are at risk of losing a customer.
An unattractive and ineffective site will only hurt your business than help it so before you launch it, make sure that it have these elements:
This is a SOP for every website, but according to a recent survey, 75% of small businesses don’t have an email in their homepage; and 6 out 10 don’t have a phone number. The “Contact Us” button is one of the most important (and perhaps the most important) parts of a website. It should include not only your email and phone number. If you have a physical location, include it as well (incorporate Google Maps as well) so that people will have the chance to visit you.
Quick loading homepage
This is the door to your site so from here, make sure that they feel welcome. Your homepage should not have more than 80k in graphics because otherwise, it will load slowly and if so, the viewer will just close the site altogether. Also, go easy on the video, Java Script or Shockwave on the homepage because there are some viewers who get easily irritated with graphics-heavy site and of course, not everyone knows how to navigate these icons.
Social Media Share Buttons
Social media is one of the fastest channels to reach you that is why it is imperative that your business should have Facebook, Twitter or Instagram (it really depends on what type of business you have) and incorporate social share buttons in the pages.
Adding a social share widget on your site will make it easier for the visitors to share the content on their networks; and this is a way to market your services and products.
Images that speak of your brand
Graphics and images are important because it lends visual appeal to texts. Moreover, don’t just use any photo. Instead, use images that speak of your product or service. If you are a pastry shop, don’t just put a photo of your kitchen or friends hanging out in the mall. Trust us, this happens.
However, don’t over use them. Four images is ideal in the homepage and lesser in other subpages (unless of course you have a portfolio to show off); just make sure that it is related to your content and not distracting.
Easy to navigate
Even if you have an awesome-looking website, it does not have a clear roadmap on it, your viewer will get lost. Make sure that your site is comprehensible and please use proper names on the pages of your site; dong otherwise might just turn-off the viewers.
In relation to this, you should have all to action words spread throughout the site and once you link it, make sure that it works so that viewers can quickly find what they are looking for.
More and more people are turning into their mobile devices for information so you have to keep up with this trend. People who use mobile device to access a website mean that they know what they are looking for. To meet this demand, make sure that your site is mobile responsive—this means that the layout will adapt to the screen of a mobile device.
Having a mobile responsive website makes for a more pleasant browsing experience for the user because they they don’t have to zoom in on the texts and they can see the photos clearly.
There are some people who don’t read the content and oftentimes, they resort to images and videos. Because videos are retained 8x better than texts, if necessary, have one on your site. You might also consider putting short videos on the different pages of your site to tell a story.
Videos don’t have to be expensive; in fact, there are free video making sites that you can tinker with so you might want to take advantage of that.
This is a little technical, but if you want to know how many people visit your site or your conversion rate (the percent of people who took the desired action), install Google Analytics for your site (you can ask your developer about this). It is free and you can use the information to plan a marketing strategy or which pages bring you the most conversions.
Clear Call to Action Button
A call to action button encourages users to do what you want them to do when they visit your website. Having a well-optimized CTA can help boost your conversion optimization and track sales. This can also lead to improving the overall sales of your business through your website.
CTA’s are also best used in gathering a more clear information about the behavior of your visitors. Combine that with an in-depth Google Analytics data analysis, then you’ve got a killer arsenal in your hand.
It’s a no-brainer for a business to have not just a blog page, but an active one. Majority of big players in the search have their own blogs in their website. Why is this important? It not only makes your website more informative, but it also gives more opportunities for optimization and keyword targeting. There are variety of strategies on how you can utilize your blog for it to become either a source of great information, or ultimately, leads or sales.
As they say in marketing, it’s all about the numbers and with this tool, it will measure the unknown. These are the most important elements that should be present on your website. We’ve barely scratched the surface, but combining these with a splendid design and you are in the right direction. Remember to have these elements if you’re going to put up a business website, but of course, don’t forget to engage with your viewers, too.