No matter how the digital marketing landscape change, its core will remain the same. It’s up to you how to work around the fundamentals to keep up with the changes. Digital marketing is dynamic and if you want to get ahead of the pack, you must anticipate trends so that your competitors won’t devour you.
There are a lot of things to look forward to this year in digital marketing and we’ve list down what we think are the most interesting developments this year. Get your thinking cap on and start planning for your audience with these upcoming trends.
Original and Valuable Video Content
Videos are a good way to introduce your product or service to the users that is impossible to achieve with text or image. Focus on creating engaging, original, and heart-warming content; as shown with these UPS and TD Bank videos. Focus on telling a good story rather than doing “explainer videos.” A good story makes a lasting impression on the viewer.
From globalization to personalization
Technology makes us more connected these days, but digital marketing is more personalized than ever as consumers resist homogenization. Personalization is not only a trend, but will be the new wave of marketing in the coming years. It will influence how consumers will think and behave. It is paramount that you must know what your consumers need so that you can create a plan on how to address it.
Online Ads will be Big
Whatever your consumers are doing, whether at work or in the park, they are one way or another connected to the Internet. This is a vast opportunity for targeting, segmentation and tracking options; take advantage of this through online advertising.
Internet advertising is expected to rise by 10% in 2015; while mobile ads by a staggering 48%. This is a good opportunity to precisely reach your consumers for a good price.
Accessible and Useful Analytics
Google has been improving its Analytics in the past two years and social media sites like Facebook, Twitter, and LinkedIn have indicators about a brand’s performance. The data from these analytics is important and as a digital marketer, you must know how to apply the data it presents.
Data from Analytics will give you insights what the users are looking for thus helping you create content that is targeted for them.
Mobile Advertising will Still be a Big Part
People use mobile devices all day long for different reasons, allowing you to target your consumers at different times. This is a guideline to create the most suitable content for them.
It’s been said many times, but most brands are still not leveraging on mobile advertising thus big losses for them. You must start investing in mobile advertising today to create experiences that will serve your consumer’s needs.
The digital marketing playing field is stiff and in order to stay effective, your strategies should effectively respond to the behaviors of your target audience. Knowing the different trends that will govern this year is one way of keeping up with the competition.
What do you think will be the trend for this year?