How do you report TM fault? The common way to contact TM Customer Service Centre is dial Call 100, but what if our phone line is down as well or you are in overseas?
The alternative ways to contact TM:
1. Call 1300-888-123 with another phone
2. Call +603-2241-1290 if you are calling from overseas.
3. TM Online reporting, contacting TM is troublesome process especially during peak hours, it can take more than 30 mins for the operator to respond to the calls, then verify account ownership and sometimes the line cuts off that requires to redial.
To simplify the process, create an account at TM and file a report online https://mytm.tm.com.my/new/login.jsp.
Upon registration, go to support and select the type of services to be report
Fill up your feedback and submit
Within 5 minutes, you will receive an email notifcation from TM Support.
Other benefits of register an account at TM:
Online bill, get to know your outstanding amount and make payment online.
TM rewards, users can redeem the gift with their points.
Case study: I am planning to open an online store, the target market is both west and east Malaysia, what is the suitable marketing strategy?
Before answering the question, you need to ask yourself “why people must buy at my store instead of other big stores e.g. Lazada, Mudah, Rakuten, 11street, Lelong, Zalora?” If you don’t have a good answer for this question, you may be in danger to continue the business.
Self-manage, Hiring or Outsource?
Who’s going to run the online store? The skill requires to run a successful retail store including website design and development, search engine marketing, social media, content marketing, customer service, human resources, information technology, accounting, operations and supply chain. Manpower is the highest operation cost for an online business. For startup business with low revenue, it must carefully decide what are job scope that can be self-managed and what for hiring or outsource.
Priority to sell unique product
What to sell? If you are selling products that people cannot buy from other places, there is a reason for people to visit and buy at your store. The risk of selling common products is high when too many competitors target the same group of buyers, they often giving the discount to get buyers attention.
Cost is King
Be sensitive to product price, costing has a big deal with the product selling price, profit and promotion. Buy low, sell high is the core principle to make the profit. To lower down the cost, the volume of products to be purchased is another issue.
Evaluating single source vs multiple sources of suppliers, single source good for increase bargain power on bulk purchase, while multiple sources help to safeguard against supply uncertainties and reduce the buying company’s reliance on one supplier
Know Your Customer
Some users active in digital activity e.g. Facebook, Twitter, blog and forum. While non-digital users prefer books and newspaper reading. Therefore, it is important to identify customers behavior and demographic. Run all multi-channel promotion to target the different audiences. E.g. Google display ads to reach new audiences, social media ads for post engagement and remarketing, newspaper and taxi ads for offline awareness.
12 months or 52 weeks marketing promotion plan e.g. Christmas promotion for December, 20% discount for weekend sale, RM20 voucher with minimum purchase, double point for selective products, friends referral program, bundle products and set deal.
An interview with Google staff, on a daily basis approximately 15% of user searches are never seen before by Google search.
The unknown keywords are potential to create additional traffic and conversion for a business. When dealing with Adwords search ads, many users have no idea on what keywords to target, they often lack knowledge to optimize Adwords Adrank. To add all new keyword manually is not possible, automated keyword research and targeting is needed, that is why dynamic search ads (DSA) comes in place to handle the missing keywords.
Dynamic Search Ads uses Google’s crawling technology to index and study the entire website content, from there the system algorithm serve the most relevant ads to users.
How to create dynamic search ads?
Create Adwords campaign
Create ads group and then select auto target option. To target entire website keywords, select use all webpages. This is a good strategy to target broad search.
Setup ads target
To target specific page URL, content or category, use specific webpages (advanced). This way can limit Adwords to served irrelevant ads to searches.
Instead of creating multiple headline and ads by yourself, you give control to Google to dynamically generate the headline and select landing page. Your work is minimized to fill up description and URL.
DSA is good a tool, but it requires active monitoring on negative keywords. Negative keywords are important to prevent your ad to target irrelevant keywords and minimized unnecessary budget spend.