Recently, Google has updated their ranking algorithm, Penguin 3.0 rolled out after over a year of being silent. Now, SEO practitioners scramble their way to check whether or not their rankings are affected. But what comprises the Penguin Algorithm that many SEO specialists worry about?
One thing that we should note that Penguin 3.0 focuses on punishing “Webpages” having a poor backlink profile. Take note the word “Webpage”, this means that the whole website will not affected if a site is doing shady link building tactics only a certain webpage with low quality links. This is made clear by John Meuller who also said that Penguin 3.0 also looks to punish poor link resources.
To make it clearer, here’s the dates of the release of Penguin Algorithm:
Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
Penguin 3.0 rolled out on October 17, 2016 and it’s still ongoing. This means that we should expect changes in rankings in the next few weeks.
Should you worry about your keyword rankings?
The answer is Yes and No.
If you are engaging with some blackhat or bad linking practices, you are probably on a regret right now, and yes you should worry about your keyword rankings. Why? because even if you disavow it will still take a long time before you can see improvements, worse, you will wait another Penguin refresh before you can regain your lost rankings.
Another reason to worry about this algorithm is your internal linking structure. Remember I said a while ago that Penguin 3.0 punishes webpages. But if those webpages are linked to your other important pages, those pages might also be affected by Penguin. So it will become a domino effect that will lead to one thing or another. Your worst nightmare is if your website gets deindexed because of bad linking practices.
On the other side, you should not be worried about this update if you are building links to your site in a good manner. And by good manner means natural – creating great content, reaching out to other webmaster for a high quality guest posts, fixing resource pages, and other linking activities that will bring your site good quality links.
Personally I didn’t worry about Penguin because all my links are created for the purpose of helping people in my niche find great content that helps them. And that’s what Google wants.