With the latest technology in web design and development, it’s now easier to launch a website than ever before. With the help of Content Management Systems like WordPress, making a website will only take a couple of days. However, optimizing it is a different scenario, with UI elements often neglected, lots of websites go down the drain for not getting any traffic and value from it.
Webmasters often are not aware of the most valuable elements that may help users to navigate through the website thus giving them a good user experience. These UI elements not only give users a good experience, but it also guides them to possibly convert and become sales. It’s no wonder why majority of websites around the world are experiencing a high bounce rate. With that said, here are the most ignored web design elements that improve the user experience:
Back to Top Button/Up Arrow
It may not be the most valuable elements for desktop users, but it serves a lot for mobile users. Up arrow helps users to go back up the page whenever they wish to, saving a couple of seconds swiping the devices up. For some users that are not so patience when it comes to going back up, they might just close the window for not finding the way to get to the main navigation of the website.
Pro Tip: Make the color of the back to top button stand out so that it can be easily seen.
Sticky menu has been widely used by giant websites like Facebook, Buzzfeed, and Youtube. Sticky menus consist of the main navigation buttons of the website that follows when the user scrolls down the page, giving them an instant access without having to go back to the top to select the page they want to visit. This also improves the conversion rate of a website.
Pro Tip: Make the sticky top bar resize in height when being scrolled down, this is to avoid the top bar to cover the important aspects of the page.
If you are handling a huge website, especially ecommerce having a secondary navigation will not only improve the website structure but also improves the user experience. This is not the case for common blogs and websites since they don’t need to have so many pages, but for websites that caters hundreds of different products or services, secondary navigation can help in guiding users to where they should or wanna go.
Pro Tip: Secondary navigation is best when it is placed on the right just below the main nav. This allows the users to see it easily.
Search Bar (with auto-suggest feature)
Search bars are generally good in every website, however if the user has no idea on what to search for and no auto-suggest feature that will guide them, the chances of bouncing out is high. With this feature, you can easily tell your visitors the related stuff that they might be looking when they start typing in the letters.
Pro Tip: Make the search bar stand out by making it larger than a normal size search bar and place it above the fold.
Content Management Systems like WordPress and Joomla often offers default link color depending on the theme you choose. But sometimes they don’t fit to the overall color scheme of the website or the color doesn’t stand out. This makes it hard to see for the users.
Pro Tip: Use striking colors such as Red, Orange, or Violet in hyperlinks because they tend to stand out naturally.