The fields of marketing and advertising have changed over the years and it is clear that they have always taken advantage of the existing technologies. In the past, when the concept of the internet was still unimaginable to many, most businesses capitalized on traditional channels of marketing such as television, radio, print, and billboard ads. Yes, they are still used by many companies today and if used effectively, they can give big income returns to your business.
When the internet was born, it transformed the world into a global village. People in different time zones can now communicate in a click or press of a button. The internet has become so diverse that even things from your imagination can be found in some corners of World Wide Web. Today, there are two billion internet users; thus, it gave way to the conception of new breeds of marketers and advertisers.
What is Digital Marketing?
Digital marketing refers to the use of electronic devices such as computers, tablets, smartphones, and digital billboards, among others, to interact with consumers. It can also be defined as the promotion of brands, products or services using different forms of digital media to reach and engage customers in a timely, relevant, personal and cost-effective way.
Compared to traditional forms of marketing, digital marketing is less expensive and you can have instant access to tangible feedbacks and reports about who saw or heard the ad, and took action. With digital marketing, you can see how a campaign performs in real-time – what is being viewed, how often, duration, and even statistics such as sales conversions.
How is it different with Internet Marketing?
The internet plays a significant role in digital marketing which is why people tend to assume that it is synonymous with Internet Marketing. Nevertheless, they are somewhat different in the sense that internet marketing is just one of the categories of digital marketing.
Internet marketing involves marketing approaches such as search engine optimization (SEO), social media marketing, and pay-per-click, to mention a few, while the use of podcasts, fax broadcasts, text blasts, instant messaging, mobile apps, and digital telephony and video, among others, as marketing channels narrow down the definition of internet marketing.