You love adding images and pictures on your website in order to attract and retain readers’ attention. Sure, that’s a wonderful way to keep them glued to your web pages and make them wanting to read on.
But did you know that your pictures and images could do much more than that?
Did you know that you can enhance your SEO rankings by several notches, just like any SEO company, when you add and name images to your pages appropriately and regularly?
A lot of SEO professionals, especially those who love doing SEO for their sites themselves without taking any professional help of any SEO company, tend to overlook the images on their website and focus more on the text part of the overall content.
They use the correct keywords, place them appropriately and do everything that’s right. But still get confused when competitors gain advantage in the rankings.
This is because there is still something that is left to be done and that gap is filled with the help of image SEO.
Now imagine a website that has more pictures and less of texts but still ranks high up in the search engine result pages. What is their SEO company doing? This is where image SEO works for you.
Whether it is your website or your blog, you can take the help of image SEO to push the organic rankings. I know some websites where image SEO helped in enhancing rankings by up to 25 -30% organically.
Hence, images are not only an effective way to connect with your audience, but they are also quite a powerful tool to enhance your search engine visibility.
So how do you do it? Like a SEO company, you start with the filename first. The image, while naming it, should be defined using the right keywords that define it.
For example, if you are in the furniture business and deal mainly in plastic furniture, you want to have a page in your website that talks about a new design of chairs and you want to put up a picture of the same chair in yellow color, then you got to name the image file as yello-plastic-chair-new-design.jpg – yeah, it’s that simple.
You can further use the ALT tags, which are basically meant for visually impaired readers, to further back up your image SEO. So in the above example, with the help of texts in ALT tags, you can further describe the chair like this – A bright yellow color study chair in a new design, for kids.
This sentence appears when your reader moves the mouse over the image on your website. However, do not overstuff these texts with keywords and huge sentences; just keep it simple and professional like a SEO company.
Make sure the text on the page or around the image (like image caption or paragraph captions) also confirm to the text used in ALT tags and filenames of the images.
Search engines do take these little details into account while they crawl on your pages. Like a SEO company, once you start image SEO as well, you will notice positive changes in your organic rankings plus you will also enhance user interface of your website.