Digital marketing is very dynamic. Trends come and go the same time Taylor Swift drops a new single. As a business owner, you need to adapt so that your marketing efforts will be fruitful. This year, there will lots of changes and trends that will hit the digital marketing landscape. Let’s take a look at it one-by-one so that you can come up with a marketing plan that best suit each situation.
Better and Stronger Search Engine Optimization for Businesses
Google changes its search algorithms around 500-600 times a year. These algorithms are more complicated than the last that’s why SEO practitioners are having a hard time figuring out how to benefit from it. This is the reason why some people say that SEO is dying; it will not. As long as there are search engines, there will be SEO. And as long as there are businesses that compete online, SEO lives.
However, SEO has come a long way. Aside from being on top of SERPs, there is also a growing trend, albeit still very limited, of using audio patterns and speech-to-text to look for what a user need. This is significant in mobile SEO as more and more people prefer to search using their mobile devices.
Although this is not as huge as the SEO we know today, this will impact businesses significantly. If search engines perfected this algorithm, mobile devices will be the new search engines.
As early as today, make your site mobile responsive so that when this algorithm takes full effect, you are prepared.
More Personal Advertising on Social Media Sites
More social media sites will sprout in the next few years; and most probably, these sites will be made for harnessing personal data (AKA growth hacking). The data gathered from the users will be used for much targeted advertising.
Also in 2015, advertising channels for social media will boom because of all the information that we indirectly share through our check-ins, interests, and network. When the gods behind social media have all these information, they can tell what you want or need thus selling it to you.
A More “Adapting” Website
In 2015, web designs will evolve from just “web design” into a “website that adopts with the owner or visitor of the site.” Through the collective information of human behavior, marketing, sales, SEO, and social media, web design is now achievable in just an hour. Don’t believe us? Here’s the proof.
Moreover, expect the growth of web design services under SAAS (Software as a Service). Noting that technology such as The Grid already initiated AI web design, there will be more websites based on this; thus increasing the interest of the people.
A More Responsive Website
Responsive websites will explode in 2015. As mobile use continues to increase, it will become the primary tool for searching, selling, and buying goods online. Your website should be ready as early as now. In addition, mobile responsiveness is already an SEO criterion of Google.
A mobile responsive website is one that fits the screen of your device without zooming in or out. Normally, the positions of the elements are re-arranged so that the readability of the content is maximized.
There are more digital marketing trends coming our way in 2015; but the key in surviving (aside from adaptation) the changes is to be always informed. Knowledge about the changes will help you create necessary changes to your site (re: web design) as well as plan for you next marketing campaigns.