There are approximately 26 million social media users in Malaysia. And this number is expected to grow year on year. In the past years, we’ve provided tons of social media tips for both SME’s and big businesses in the country. If you haven’t seen them yet, you may want to consider checking them out:
- The 5 Elements in Which You Have to Work in Social Media Marketing to Remain Relevant
- Which Social Media Should I Put My Efforts into for My Business?
- Basic Social Media Communication Strategies for Online Businesses
- Simple Ways on How to Get Your Branding Right on Social Media
- 3 Tips on Integrated Social Media and Email Marketing
- 4 Keys to Using Social Media for Small Business Marketing
- Must-Knows in Creating an Effective Social Media Marketing Plan
And we’re still adding up the tips, including this new post.
Getting on the Social Media boat brings enormous benefits, but to generate new relationships and strengthen existing ones, it is necessary to manage a solid presence on social networks .
Finding and cultivating the right links is the key to the growth of your digital business and for this you must focus on building a good radar of influence that is based on a strong social authority that shares the indicated content at the right time, to the relevant community and in the right way .
Let’s see then 10 ideas that can help you achieve it!
Create your profile in the networks that merit
Extremes are never good. In Social Media, most companies maintain a monogamous or polygamous presence: they make exclusive (and excessive) use of a single platform to attract their target audience, completely ignoring other potential networks, or establish themselves on multiple platforms in a uniform and the same content published automatically in each one of them.
If in your case you have not yet started to plan your presence on social networks, our advice is to choose which of them you are going to strive to maintain a dynamic activity .
Think about why they are important to your business and so you can determine where you want to go with them. Enter each of these platforms and encourage to interact with your competition or associated brands through them and then do an extrapolation and imagine if any of those firms were your own company: if you feel comfortable with that interaction, it is because there you have a potential channel that deserves to be explored and exploited.
Know your audience and their needs
One of the most important parts to improve your presence in social networks is to know your audience before connecting with it . And the best way to start is with in-depth research that gathers the most information for later analysis.
Once you have defined your target according to characteristics that can range from gender, age, occupation, training, location or economic income, you will have to focus on the construction of content designed for that type of ideal client .
Once you have defined the demographic, you can move on with softer characteristics such as hobbies, interests, hobbies and needs.
The objective of this step will be to get to know your audience to the point of being empathetic and naturally sympathizing with the group.
What do we mean by all this? Understand what motivates them, what their problems and needs are, and really put yourself in their everyday shoes!
Optimize your profile on the networks – fill all necessary information
If you have already configured your social profiles (or someone made them for you), we recommend that you review them. Are they well optimized?
Are they custom tailored to the firm? Do they have the latest updated logo of your brand or the most recent photo of your team? Is the cover image at its indicated size? Were all the sectors of description used to explain the details and specialties of the company?
It is worth taking a few minutes to check or adjust your social networks at least once a quarter and update the visual and textual content that gives life to your social community with some frequency.
Avoid all kinds of mistakes in daily management
Many are those who underestimate social networks but the truth is that they are a delicate field of play in which making mistakes is very easy.
In addition, it is a transparent medium in which things work in front of the public and any “blunder” is very difficult to hide (deleting the update is not enough), much less making others unaware of what has happened.
However, not all mistakes are the result of chance or bad luck when the message is being built. Many times it is the experts, professionals and specialized resources in Social Media who make the most common, silly and absurd mistakes.
To avoid them, I followed these 5 warnings:
- Do not abuse automation: Although there are tools such as Hootsuite or Buffer that allow you to automate and schedule publications without having to be aware, excessive abuse of them only shows that your channel is being managed at all times by a robot. Although it is very comfortable, keep saturating with too many messages that are not aligned with the present.
- Do not fall into monotony: If you always publish the same type of content without any alteration, your network will be monotonous and boring, causing your followers to lose interest in your profile and stop following you.
- Don’t let criticism handle itself: Not responding to inquiries and complaints from followers or doing so after a long time is synonymous with poor customer service. The comments on the networks occur in real time, so the user demands the same return for their claims. An angry user results in criticism that spreads and goes viral on the Internet, damaging your brand reputation. Do not hide the complaints but give explanations and even thanked for helping you improve.
- Don’t abuse publications in a short period of time: Lack of strategic planning often results in unbridled network activity. Be very careful about what you want to communicate and what your audience needs to read, and then schedule those posts according to a schedule .
- Don’t spam your users: No one wants unsolicited advertising! Boosting a promotion without limits, repeatedly sending the same information or commenting on the company’s services in your publications, will only get many followers to stop being so and damage your online reputation.
To boost your sales through social networks you need a flow of contacts and recommendations among all the apps in which you are present.
How to achieve it if the mere presence on Facebook or Instagram is not enough to compete in the voracious social stratosphere?
Work on a well-defined social strategy that actively engages your target audience, engages them in a contest or giveaway, communicates your vision in a fun way, and attempts to meet your Digital Marketing goals.
Create and manage a content calendar
Having well defined the ideas, themes and type of ad, Poxse recommends you create a template with a detailed calendar day by day, week by week and month by month, highlighting the time, days and which social networks you will be on sharing what messages.
The best thing is to insert the dates of publication in the various networks and use different formats such as images, videos, texts, infographics, downloadable resources and even news from your sector to keep your audience attentive and well supplied.
Share content generated by your followers
If you have highly engaged users and the brand enjoys an otherwise healthy engagement, there is nothing better for both parties than to share those contents generated by your followers or fans.
This point is usually infallible to improve the presence on social networks since by viralizing the messages, productions or comments of your community you will stimulate the contagion effect on others at the same time that you will give a human touch to others. your networks, achieving stronger and more faithful ties with your users.
Use tools intelligently
The internet is packed with tools that can help you manage, track, and analyze your efficiency on social media . From Facebook Insights, TweetDeck, Hootsuite, Followerwonk, Social Mention, Audiense (ex SocialBro), SumAll to BuzzSumo (just to name a few), you have endless apps available to simplify your efforts on networks and optimize your actions looking for the maximum conversion .
Getting the content to go viral on social networks is the ultimate goal of all Community Manager. But for this, creating content, clicking “publish” and sitting around waiting for users to share it in their profiles is no longer enough.
Networks offer you the perfect opportunity to strengthen the connection with your current clients but above all, to attract new prospects to increase your list of subscribers and boost your sales.
If you want your content to be shared and go viral, try various publications and productions , such as a super-detailed tutorial that explains step by step how to use your product or service, an infographic that clearly and visually clarifies the benefits of your proposal, a list of tools or applications that make your users’ lives easier, discounts in exchange for social interaction, unlocking part of the content on your blog or news portal in exchange for a social share, innovative contests that invite your followers to participate, mentions to celebrities or experts in your sector, tags and hashtags to participate in specific conversations, and inspiring and thoughtful quotes or phrases that are possible to use and share by your readers.
Knowing if what you are doing works is essential to detail the future of your digital actions; And for this you have to listen to what they say about your brand to adjust, repair or determine your new Social Media Plan . This type of information will give you nothing more and nothing less than the measurement of metrics .
Collect all the data you can on the dissemination and impact of your content and take the time to analyze the scope of your publications and what your audience has done with those messages. As in life itself, what is worth in social networks is to know your past, to diagram your present and plan your future .
Studying the interests of your community, monitoring the topics of conversation or inquiring into the feelings and reactions that your publications awaken requires the active attention of your users but will undoubtedly give you the most reliable measurement of what your presence in social networks is able to generate and provoke .
As you may have noticed, managing your presence on social networks requires time, thoroughness, patience and experience.
Whether you are thinking of delegating this arduous task to professionals specialized in the field or assigning the mission to someone inside your company, the important thing is to be aware that these platforms project the image of your brand from the inside out and that therefore any The smallest detail must be taken care of and used intelligently, with a share of empathetic sensitivity and an enunciative freshness in keeping with the nature of this channel.
So you already know! If you want to enhance your business through social networks, your bet must go far beyond just being: take care of them, update them, optimize them and constantly interact through them. The nets, in addition to being our showcase to the world, are like plants that grow little by little and that in the end give their best fruits.
Give them away, give them oxygen and keep them away from pests because otherwise they will end up withering and throwing away your entire digital reputation.