The hosting or web hosting is “service that provides Internet users a system to store information, images, video, or any content accessible via the web” , ie the place where you hang it all the information on your website, your space in the network. The companies that provide space for a server to their customers […]
Here is a list of some important terms and phrases that at minimum a basic understanding is required to help promote and market any website in the most effective manner. 301 redirect A server setting that redirects traffic from one URL to another while sending a 301, or “permanent” status code to the requesting client (or search […]
Undoubtedly Google AdWords is the leading tool for any business who want to capture highly demand driven traffic and leverage the paid search advertising. With 92.46% market share it is the obvious choice to go for. But by looking below the surface, and using other less dominant search engines such as Bing, businesses may be […]
Marketing, it’s a glamorous life of endless to-do lists, fire fighting, emails, phone calls, last min meetings and continuous interruptions often make it hard to focus on one task at a time. This in turn makes it very difficult to get into the creative zone for storytelling, sometimes loosing sight of the fact that if […]
Within the past years content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building a strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them into future customers”( Content Marketing Institute, 2016). In the recent report about Content Marketing in Europe […]
I have been busy writing my book in the last couple of weeks, and the past 3 days have been occupied with writing the sales letter. This is why I have been absent from the blogging scene for a while. Today’s post is inspired by an excellent article I have read regarding communication etiquette on […]
The question which is asked by many bloggers, including myself, is – how can I drive more traffic to my site? The answer (not the only one of course!) is quite simple – create great content, and keep posting, as often as possible, at least 3 times a week. The more often the better, since […]
Wordpress is the most popular content management system in the world today. According a study, there are approximately 19 million websites around the world that use WordPress, and it’s actually 12 times more popular than Drupal. Despite of this, the sad truth is that WordPress websites in a default setting and security are very prone […]