The e-mail marketing is one of the main tools, and one of the preferred by experts in terms of marketing digital. Among the many advantages of using this tool are the ability to segment the way the company deems it convenient and the personal character of the messages, which convey the sense of intimacy between the sender and the lead. We’ve […]
The internet is a source of great opportunities, millions of people access the internet, night and day. With this volume of people surfing the net, we have endless opportunities to create business, relationships for your company to sell more and better, so it is essential to understand about the buying process. Today there are two […]
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. “Protecting the privacy and security of our users has long been […]
Definitely understand what CRM is and its importance Selling is the foundation, the core of support for any company. We can have a great product, a high quality production, but if sales don’t happen, the company closes its doors. In this sense, proper control in this process is not only important, it is fundamental, the basis. It is in this […]
Inbound marketing is a child of permission marketing that has aggregated other strategies and brought them together into one unique marketing methodology. The term came up in Brian Halligan and Dharmesh Shah’s book “Inbound Marketing: Get Found Using Google, Social Media and Blogging.” This marketing strategy assumes that the public should find the company, not […]
We know that a good layout is wanted by all companies, but not all companies know where to guarantee it. So to make sure your layout looks perfect, check out the 8 essential steps that will ensure a perfect layout for your website. From Paper to Canvas The first step in starting a good layout […]
Whenever your company makes an investment, whether it’s buying equipment or hiring training for your team, it’s a cost. To find out the return on this expense, that is, if the investment was worth it, a metric called ROI – Return On Investment is used . In this post, we’ll show you how to calculate […]
Although there is much speculation about the financial crisis plaguing our country’s companies, we are living in a moment never before seen in the market. The democratization generated by digital marketing has made it possible for any company to compete on an equal footing. Simple, low-cost features such as content marketing, for example, may be […]