In the book Good to Great, Jim Collins wrote about Dave Scott, the legendary six-time champion of the Hawaii Ironman Triathlon. Scott would train by riding his bike 75 miles, swimming 20,000 meters, and running 17 miles every single day (on average). He obviously didn’t have a problem with his weight. Still, he felt a […]
Modern web applications rely on transactional email for user engagement and retention – so much in fact, that they use a service like SendGrid to ensure optimal deliverability. Many of these high-value transactional emails lack a call-to-action (CTA), and are what we at sendwithus call “dead-end” emails. They’re viewed as purely informational and are often […]
With the advent of the smart phones and numerous apps associated with these devices, it is sure that accessibility is always available. Regardless of whether we want to find the nearest medicine shop or clothing shop in our area, everything will be easily done just with the tap of our fingers. The development of mobile […]
Frequently people ask me how to help them with their open rates. While there are some obvious areas to address (such as the From and Subject lines of the email), there is another area that most organizations need to address, but would prefer not to: their list. Your success in email marketing can be articulated […]
As an offline business owner, you know all too well, the necessity of advertising and marketing for success in business. Without them, you will not generate customers or clients. Without customers or clients, you will not generate revenues. Traditional forms of marketing have their place. However, with the economic climate we’re in today, many businesses […]
By now, you should know my stance on buying email lists: don’t do it. Once my client understands why this tenent is such an important foundation to a healthy email marketing practice, they are typically very ready to start building their own in-house list. But there are potential pitfalls to avoid down this path as […]
HIPAA (Health Insurance Portability and Accountability Act of 1996) was launch in the United States to protect patients and healthcare organizations by implementing data privacy and security provisions for safeguarding medical information. Social media websites like Facebook made a huge impact on how businesses operate. Since their inception, audience reach grew exponentially and businesses are […]
The advent of technology has supposedly improved our society and lifestyle. It truly makes the special impact on each aspect of life and on the communication techniques. Believe it or not, the development of communication may be seen as the different shapes, ranging from simple computer to the latest and most fashionable cell phones. Each […]