Before you start building anything, you need a solid foundation; which is why with a successful online marketing comes a good plan and strategy in order to be successful. As a start up, you would probably have a tight budget with regards to your advertising which is why you would opt to go with online marketing. With that being said, keep in mind that there are things to consider before taking the adventure in marketing; these things are:
Your Target Market
It’s easy for you to think that everybody would love your product or service as founders such as you eat, sleep and breathe their products. But the reality is that only a small to medium portion of the population is interested in your product. So ask yourself which market you want to target. Are you targeting a regional demographic? A specific gender or age? Is your product or service affordable for them?
If you have determined the market that you want, you first have to know where to start with reaching out to them by researching on places in the internet where they hang out. By doing a search on your target keywords that are related to your product and service and research by using Google Adwords and Google Trends whether or not there are people who look for your goods. Furthermore, you can also do searches in social media sites to determine if you have an ample number of people that belong to your target market there. Utilizing the hashtag (#) tools of Twitter and Facebook as well as the search bar in other social media sites, you would know which type of people hang out there and if your potential leads are there as well.
Your Target Keywords
With a clearly defined market also comes a clearly built keyword list. After all, you won’t be able to determine if they look for you online without a keyword list. Essentially, you would want to build a list of words or phrases that are highly relevant to your brand. Ask yourself what people would possibly type into search engines to find your product or service.
With your primary keywords, you can also make use of stemming in order to be able to produce more keywords; Furthermore, stemming means creating different variations of your existing list of keywords by looking for other related terms. By using keyword generator tools such as WikiMindMap, you would be able to have more ideas of other related terms that you can use for your keywords.
Utilize Google Adwords Keyword Tool and Google trends also to determine if your keywords would be effective. However, Google keyword tool nowadays only releases data for users with active PPC accounts. You can look for alternative ways on how to look for keywords if you don’t have an active PPC account.
Keep in mind that there are different efforts involved in internet marketing such as search engine optimization, social media marketing, online reputation management, branding and the likes. With that, you have to determine which of these you can use as not all would be applicable to you. In order to do this, you have to know what your goal is for your online marketing.
Most likely, your goal as a startup would be to gain visibility online so you can probably make use of SEO, Branding and Pay-Per-Click first. Since you don’t have a reputation yet, you probably won’t need ORM immediately.
Having a specific goal set would help you with regards to saving money, time and effort because you would be able to determine which tool you can use without unnecessary expenses.
With your marketing, you would probably get help from professionals if you think that you can’t do this alone and with that you have to determine or set a budget for your online marketing. Weigh in affordable packages that you can fully maximize and effectively use with a big consideration on your budget.
If you follow all those stated above, you have a high chance of surviving your startup business with the help of online marketing.